Car insurance campaigns aren't typically the ones that catch your eyes, or the ones that will make you laugh. However, with a little creative thinking, Allianz came up with the 'Real Life' campaign, which shared some of the neat things that the Google Street View car had captured on its route. This turned into an interactive catalog where users could browse the many uncomfortable situations of people being locked out of their houses, or having their cars buried in snowbanks.
Each of these Google Street View images was paired with a real insurance offer that would have been extremely handy for those particular situations. After the new Allianz site went up, it was so entertaining, it was tweeted about every ten seconds and demand for Allianz' print insurance catalog skyrocketed.
What Makes This Trend Stand Out
- Interactive Catalogs
- The success of Allianz' 'Real Life' campaign demonstrates the trend of using interactive catalogs to engage customers and increase demand.
- Creative Advertising
- Allianz' innovative use of Google Street View images in their car insurance campaign showcases the trend of creative thinking in advertising.
- Entertainment Marketing
- The entertaining nature of Allianz' campaign highlights the trend of using humor and entertainment to capture consumers' attention in marketing.
Sectors Adopting This
- Insurance
- Allianz' successful campaign presents disruptive innovation opportunities for the insurance industry, showing the potential of combining creative advertising with interactive catalogs.
- Advertising
- Allianz' 'Real Life' campaign exemplifies disruptive innovation possibilities in the advertising industry by utilizing unique and engaging content like Google Street View images.
- Marketing
- The success of Allianz' entertaining campaign indicates disruptive innovation opportunities for the marketing industry, encouraging the use of humorous and entertaining strategies to attract consumers.
