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Exhibitionist Browsing

Retail concepts include active elements that empower consumers

Implications - In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers.
Workshop Question - How can you create personalized engagement for consumers bombarded with choice?
4 Featured, 36 Examples:
537,117 Total Clicks
Date Range:
Oct 14 — Jun 15

Featured Examples

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