Category
Lifestyle
Serial Snacking
Trend cluster
Category
Exhibitionist
Browsing
Retail concepts include active elements that empower consumers.
5.4
Trend score
Trend
What is the Exhibitionist Browsing trend?
Exhibitionist Browsing: In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers.
Trend themes
Themes within the Exhibitionist Browsing trend
Three behaviours holding the trend together01
Interactive Fitness Experience
Retailers are transforming the shopping experience by incorporating fitness elements that empower and challenge customers.
02
Integration of Athletic Facilities in Retail Spaces
Retail locations that offer unique athletic experiences are attracting and engaging customers.
03
In-store Adventure Marketing Stunts
Retailers are surprising customers with in-store marketing experiences that challenge and inspire them.
Industry implications
What the Exhibitionist Browsing trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry can transform shopping into a memorable and interactive experience by incorporating fitness elements and unique marketing strategies.
For
Athletic Industry
The athletic industry can collaborate with retailers to promote their products and gain exposure through innovative in-store athletic experiences.
For
Marketing Industry
The marketing industry can provide retailers with creative stunts and strategies that engage and inspire customers.
Workshop question
How can you create personalized engagement for consumers bombarded with choice?
Trend signals
Trend signals for Exhibitionist Browsing
Trend score 5.4 out of 10, from popularity 83%, activity 73%, freshness 8%.
Popularity83%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Exhibitionist Browsing trend
4 featured examples from Oct 16, 2014 to Jun 3, 2015CategoryBusiness
Disappearing Floor Stunts
This 'The North Face' Stunt Gave Shoppers Quite a Scare
Retailers can leverage immersive marketing stunts and innovative in-store experiences to attract customers and increase sales.
CategoryLifestyle
Shopping Mall Fitness Facilities
The Top of Morinomiya Q's Mall Boasts a Runnable Track
Retailers can leverage fitness-integrated concepts to enhance their appeal and engage consumers in new and immersive ways.
CategoryLifestyle
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
Opportunity for existing golf retail businesses to integrate interactive elements and expand their product offerings.
CategoryBusiness
Sporty Rooftop Shops
The Nike Miami Store Will Boast an Outdoor Track and Basketball Court
Sporting goods retailers can leverage the trend of rooftop sports facilities to attract customers looking for immersive shopping experiences that align with an active lifestyle.
