While we've typically seen technology and retail merge as an interactive catalog in industries like fashion and furniture, this concept is evolving into the area of athletics. One example is the Bass Pro Shops Interactive Catalog, which uses tablets to bring their outdoor lifestyle brand to their audience in a more engaging way.
The iPad app works with Adobe Digital Publishing Suite so Bass Pro Shops can extend their brand. When in-store sales associates aren't available, the catalog app offers a similar but multimedia experience. Vice President of Marketing at Bass Pro Shops Stan Lippelman explains "If someone wants to try kite fishing from a saltwater boat, we can share articles, pictures, videos, slideshows and graphics to get them started."