Category
Lifestyle
Assisted Choices
2.7
Trend score
Trend
What is the Shareable Tradition trend?
Shareable Tradition: Traditional comfort foods, such as pasta, are being reformatted for collective consumption. Foods that are portioned for easier sharing are popular among consumers, as it not only enhances the dining experience, but also allows them to try several dishes in one sitting. When applied to more traditional cuisines, this communal approach to eating encourages family bonding in a way that is both novel and experiential.
Trend themes
Themes within the Shareable Tradition trend
Three behaviours holding the trend together01
Communal Eating
Traditional comfort foods, such as pasta, are being reformatted for collective consumption
02
Miniaturization
Comfort food served in bite-sized portions for on-the-go snacking and appetizers
03
Pasta Alternatives
Using non-traditional ingredients such as wonton wrappers to create new versions of classic pasta dishes
Industry implications
What the Shareable Tradition trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovations in food packaging, ingredient and serving techniques have led to new opportunities for food product development.
For
Entertainment
Communal eating creates opportunities for stimulating social environments in the event and restaurant industries
For
Retail
Miniaturization offers new opportunities for snack and appetizer retail products in the grocery store, and with e-commerce businesses
Workshop question
What role does your offering play in fostering connection between consumers?
Trend signals
Trend signals for Shareable Tradition
Trend score 2.7 out of 10, from popularity 40%, activity 32%, freshness 8%.
Popularity40%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Shareable Tradition trend
6 featured examples from Dec 4, 2014 to Mar 2, 2017CategoryLifestyle
Bacon Macaroni Bites
These Easy to Make Macaroni and Cheese Cupcakes are Ideal for Portion Control
Disruptive innovation opportunity: Develop new manufacturing techniques to mass-produce macaroni and cheese cupcakes, making them more accessible to consumers.
CategoryLifestyle
Spaghetti-Topped Cakes
The Meatloaf Cupcake is an Unusual Twist to a Traditionally Sweet Dish
The trend of creating unique and unconventional dishes like the Meatloaf Cupcake can be capitalised by restaurants and foodservice providers to differentiate their menu offerings…
CategoryLifestyle
Baked Pasta Poppers
This Meatball-Featuring Spaghetti Recipe Makes Unique and Tiny Tasty Treats
The food and beverage industry can capitalize on the demand for innovative bite-sized snacks and creative recipes.
CategoryLifestyle
Shareable Grilled Cheese Appetizers
This Giant Grilled Cheese is Perfect for Super Bowl Sunday
New opportunities for food and beverage companies to create and market shareable appetizers that cater to large gatherings and parties.
CategoryLifestyle
Mini Chili Cups
These Single-Serve Portions of Chicken Stew are Ideal for Parties
Opportunity for food packaging companies to develop edible and sustainable packaging options for single-serve food products.
CategoryLifestyle
Snack-Sized Lasagna Cups
This Recipe Uses Wonton Wrappers to Create Mini Lasagnas
Companies in the food business can take advantage of the trend for quick bite-sized meals by creating ready-to-eat and easy-to-prepare snacks and appetizers.
