Trend cluster
Category

Tech-Assisted
Banking

Traditional banking is updated with unique technological enhancements.

Banking Assistant AppsPalm Print-Scanning ATMsAssistive Banking AppsVisual Transaction Signing

Trend

What is the Tech-Assisted Banking trend?

Tech-Assisted Banking: To bring a traditionally burdensome activity like banking into the 21st century, financial institutions are turning to creative tech integration to add both intrigue and efficiency to the process. Adapting transactions and online banking with biometric and beacon technology, banks are using tech innovations to redefine static services into something more intelligent and self-governing. Such developments reflect a need for services that require little to no effort from the consumer.

Trend themes

Themes within the Tech-Assisted Banking trend

Three behaviours holding the trend together
01

Biometric and Beacon Technology

Using biometric technology and beacons, banks are able to provide unique, efficient and low effort services to customers.

02

Artificial Intelligence Banking Assistants

Banks are developing virtual personal assistants with intelligent and conversational user experience powered by AI technology.

03

Secure and Convenient Transactions

A visual transaction signing system using patented technology strikes a balance between security and a positive user experience, minimizing the risk of phishing and increasing flexibility across multiple platforms.

Industry implications

What the Tech-Assisted Banking trend means for industry

Where the trend changes the playbook
For

Banking

Banks are adapting to new technologies to enhance customer experience by using unique, efficient and low effort services.

For

Artificial Intelligence

AI-powered banking assistants aim to disrupt traditional banking through intelligent, conversational capabilities and ease of use.

For

Internet Security

Secure banking transactions require solutions like visual transaction signing that balance convenience and security to prevent phishing and social engineering threats.

Trend signals

Trend signals for Tech-Assisted Banking

Trend score 3.9 out of 10, from popularity 69%, activity 40%, freshness 8%.

Popularity69%
Activity40%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific