Marketing campaigns turn to urban environments for heightened engagement
Implications - Many brands have begun using city environments as more than just a backdrop to marketing efforts, in an attempt to create real-world campaigns that resonate with consumers. Taking advantage of the urban context in an interactive way, marketers are able to engage consumers with both their natural surroundings, as well as the brand in question. By taking something familiar and making it new, marketers are able to surprise and delight consumers, as well as reach a wider audience.
Workshop Question — What would it look like if your brand was to reinvent guerilla marketing in today's urban spaces?
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May 15 — Jun 15
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