Metropolitan Fitness

Fitness becomes more accessible with public locations

Implications - Fitness culture may be rising, but many consumers are still resisting the confines of the gym. To combat this anti-gym attitude, many athletic brands have begun offering fitness services in public with city stations and pop-up locations. This approach not only makes fitness more accessible and easy to integrate into consumers' everyday routines, it also adds an experiential element to working out.
SCORE 5.3
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132,557 Total Clicks
Mar 15 - Jun 15
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Featured Examples
Floating Fitness Studios - The Nike Crystal Coliseum was a Pop-Up for Training Classes
SCORE 6.9
Warm 12,010 Clicks Pub: Jun 19, 15
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
The first Nike Women’s 15k Race in Toronto, Canada was a huge success, due in large part to the construction of the Nike Crystal Coliseum. This special fitness studio was essentially a... [More]
Global Run Clubs - Nike Elevates Its Running Program to Offer a Variety of Training Options
SCORE 4.5
Average 1,808 Clicks Pub: Mar 9, 15
Global Run Clubs
Nike Elevates Its Running Program to Offer a Variety of Training Options
The Nike Run Club is slowly taking over the world. Part of the larger Nike+ ecosystem that helps promote community as much as fitness, it’s clear that the brand is stepping up their game to... [More]
Bouldering Billboards - Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
SCORE 4.8
Average 744 Clicks Pub: May 9, 15
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
It’s one thing for a brand to support a consumer’s active lifestyle, but with its public rock climbing billboards, Powerade takes fitness to new heights by inciting action on the spot.... [More]
Subway Fitness Stations - Reebok Challenges Korean Commuters to Keep Fit While Waiting for a Train
SCORE 4.6
Average 960 Clicks Pub: Apr 19, 15
Subway Fitness Stations
Reebok Challenges Korean Commuters to Keep Fit While Waiting for a Train
Since about 74% of Korean office workers recognize that they could use more exercise, Reebok created the ‘Subway Pump Battle’ in order to get people off their seats and onto their feet... [More]
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