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Metropolitan Fitness

Fitness becomes more accessible with public locations

Implications - Fitness culture may be rising, but many consumers are still resisting the confines of the gym. To combat this anti-gym attitude, many athletic brands have begun offering fitness services in public with city stations and pop-up locations. This approach not only makes fitness more accessible and easy to integrate into consumers' everyday routines, it also adds an experiential element to working out.
Workshop Question - How can you integrate your offering more seamlessly into your consumer's daily routine?
4 Featured, 33 Examples:
174,897 Total Clicks
Date Range:
Mar 15 — Jun 15
Consumer Insight Topics:

Featured Examples

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