This 2014 World Cup ad spot by Powerade bucks the trend set by most pre-World Cup ads by highlighting the importance of every game of soccer -- whether played in a crowded stadium, park or dust pitch -- rather than solely hyping up the World Cup fixtures that will be contested in Brazil.
The ad cleverly intersperses visuals of Spain star Andres Iniesta playing in a high-profile game with footage of people kicking about in parks, concrete pitches and dusty squares. Also featured in the ad is one-legged soccer player Nico Calabria, who stars in other 2014 World Cup ads for Powerade.
The ad beautifully and effectively conveys the notion that the game of soccer is much bigger than even the World Cup, and that the most important game in the world is the one you are playing at any given time.
This 2014 World Cup Ad Conveys That All Games Are Equally Important
1. Importance of Every Game - Disruptive innovation opportunities lie in creating sports campaigns that emphasize the significance of all games, not just major events.
2. Inclusivity in Sports - There is a disruptive innovation opportunity to develop advertising campaigns that feature diverse athletes playing various sports, promoting inclusivity in the sports industry.
3. Expanding Perception of Sports - There is potential for disruptive innovation by creating marketing strategies that challenge traditional perceptions of sports and highlight unconventional venues and players.
1. Sports Marketing - Disruptive innovation opportunities can be found within the sports marketing industry by developing campaigns that redefine the importance of every game.
2. Advertising - The advertising industry has the potential for disruptive innovation by creating ads that feature diverse athletes and challenge traditional perceptions of sports.
3. Sports Equipment - In the sports equipment industry, disruptive innovation could involve creating products aimed at unconventional sports venues and players.