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Profound Sports Drink Ads

This 2014 World Cup Ad Conveys That All Games Are Equally Important

— May 10, 2014 — Marketing
This 2014 World Cup ad spot by Powerade bucks the trend set by most pre-World Cup ads by highlighting the importance of every game of soccer -- whether played in a crowded stadium, park or dust pitch -- rather than solely hyping up the World Cup fixtures that will be contested in Brazil.

The ad cleverly intersperses visuals of Spain star Andres Iniesta playing in a high-profile game with footage of people kicking about in parks, concrete pitches and dusty squares. Also featured in the ad is one-legged soccer player Nico Calabria, who stars in other 2014 World Cup ads for Powerade.

The ad beautifully and effectively conveys the notion that the game of soccer is much bigger than even the World Cup, and that the most important game in the world is the one you are playing at any given time.
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