The Nike+ Running app has created a motivating platform for runners around the world. The program has recently expanded its global partnerships to ensure that even more people are exposed to the benefits of such monitoring. With the slew of wearable technology constantly increasing, it comes as no surprise that fans of the app would be using a variety of devices to help keep them motivated including Garmin, TomTom, Wahoo Fitness and Netpulse.
By syncing with these different devices, the Nike+ Running app makes an effort not to alienate itself from potential users. Adam Roth, VP of Nike Global Running Brand Marketing, says, “These partnerships are all about the runner – giving him or her even more ways to access the rewarding benefits of being a Nike+ Running member.”