Collaborative co-branding concepts dominate contemporary shoe concepts
Implications - Fashion labels are launching collaborative, co-branded footwear products that merge insights and talent. While this form of collaboration has typically been reserved for apparel rather than accessories, this push represents a desire for statement-style dressing on all fronts. At the same time, this serves the interests of digital natives apart of Generation Z who routinely aim to share lifestyle acquisitions online.
Workshop Question - Think of one brand that you might want to collaborate with. What sort of product or service could result from this?
Trend Themes
1. Collaborative Co-branding - Fashion labels are launching collaborative, co-branded footwear products that merge insights and talent.
2. Nostalgia Revival - Playing on the concept of nostalgia, footwear brands are creating retro-inspired designs and color palettes.
3. Athletic Shoe Retail Collaborations - Athletic shoe producers and cult retail brands are collaborating to create unique and visually stimulating sneaker designs.
Industry Implications
1. Fashion Industry - Fashion industry professionals can leverage the trend of collaborative co-branding to create unique and innovative shoe designs.
2. Athletic Shoe Industry - Athletic shoe industry professionals can use the trend of nostalgia revival to create retro-inspired sneakers that appeal to modern consumers.
3. Retail Industry - Retail industry professionals can employ the trend of collaborative co-branding to create exclusive and visually appealing sneaker designs.
4 Featured, 32 Examples:
216,723 Total Clicks
Date Range:
May 15 — Jun 15
Trending:
Warm
Consumer Insight Topics:
