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Footwear Fusion

Collaborative co-branding concepts dominate contemporary shoe concepts

Implications - Fashion labels are launching collaborative, co-branded footwear products that merge insights and talent. While this form of collaboration has typically been reserved for apparel rather than accessories, this push represents a desire for statement-style dressing on all fronts. At the same time, this serves the interests of digital natives apart of Generation Z who routinely aim to share lifestyle acquisitions online.

Workshop Question - Think of one brand that you might want to collaborate with. What sort of product or service could result from this?

SCORE 3.8

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 32 Examples: 184,231 Total Clicks

Date Range: May 15 - Jun 15

Trending: Warm

Consumer Insight Topics: Fashion Business Hip Fashion Retail

Featured Examples

Retail Concept Sneaker Designs - The colette x ASICS Collaboration Presents an Impressive Pair

SCORE 6

Warm 3,631 Clicks Pub: Jun 23, 15

Retail Concept Sneaker Designs

The colette x ASICS Collaboration Presents an Impressive Pair

A product of collaboration between the athletic gear producer and Parisian retail concept shop, the colette x ASICS Gel Lyte III sneakers are a visually stimulating special edition of the versatile... [More]

Slick Skater Shoes - The Supreme x Vans Old Skool Collection Sizes Up The Skate Shoe

SCORE 4.6

Average 2,015 Clicks Pub: May 26, 15

Slick Skater Shoes

The Supreme x Vans Old Skool Collection Sizes Up The Skate Shoe

Summer skate style is about to get fresher with the Supreme x Vans Old Skool collection. Although it’s not the first collaboration for the two superstar footwear brands, the sleekness and... [More]

Restaurant-Influenced Sneakers - The Supreme x White Castle x Vans Collection is Fast Food Fashion

SCORE 2.5

Untested 1,542 Clicks Pub: Jun 4, 15

Restaurant-Influenced Sneakers

The Supreme x White Castle x Vans Collection is Fast Food Fashion

Fast food chain ‘White Castle’ has teamed up with sneaker manufactures Supreme and Vans for the The Supreme x White Castle x Vans collection. The three-piece collection was released... [More]

Retro Celebratory Sneakers - Footpatrol x Reebok Celebrate 25 Years Together with the 'Hotstepper'

SCORE 2

Untested 1,078 Clicks Pub: May 26, 15

Retro Celebratory Sneakers

Footpatrol x Reebok Celebrate 25 Years Together with the 'Hotstepper'

Celebrating 25 years of partnership, Footpatrol and Reebok collaborate to reveal the Footpatrol x Reebok Hotstepper. Playing on the concept of nostalgia, this cool kick features a very 90s sneaker... [More]