Products of Tomorrow Reveals The Future of Climate Change

 - Jun 9, 2017
References: adweek &
Products of Tomorrow is a campaign produced by the Nature Conservancy Brazil, which was created in the hopes that it would highlight the issue of climate change – especially given the United States' recent withdrawal from the Paris climate agreement that the rest of the world has committed to.

Products of Tomorrow is an online concept store that "sells" products that people may need in the future, if climate change continues to accelerate at the rate it currently is, with nothing being done about it. Offering products like sunscreen with an SPF of over 350, low-acidic rain water, and "apples made with 3% fruit," the unique campaign sends a strong message about how climate change will affect people in this century if things don't change.

The Products of Tomorrow site allows people to "pre-order" these concept items, with an estimated delivery of July 2070 and a message that tells visitors to the site that they don't need the product yet, and to share the message to "change tomorrow."