Products of Tomorrow Reveals The Future of Climate Change
Mishal Omar — June 9, 2017 — Eco
References: adweek & productsoftomorrow.org
Products of Tomorrow is a campaign produced by the Nature Conservancy Brazil, which was created in the hopes that it would highlight the issue of climate change – especially given the United States' recent withdrawal from the Paris climate agreement that the rest of the world has committed to.
Products of Tomorrow is an online concept store that "sells" products that people may need in the future, if climate change continues to accelerate at the rate it currently is, with nothing being done about it. Offering products like sunscreen with an SPF of over 350, low-acidic rain water, and "apples made with 3% fruit," the unique campaign sends a strong message about how climate change will affect people in this century if things don't change.
The Products of Tomorrow site allows people to "pre-order" these concept items, with an estimated delivery of July 2070 and a message that tells visitors to the site that they don't need the product yet, and to share the message to "change tomorrow."
Products of Tomorrow is an online concept store that "sells" products that people may need in the future, if climate change continues to accelerate at the rate it currently is, with nothing being done about it. Offering products like sunscreen with an SPF of over 350, low-acidic rain water, and "apples made with 3% fruit," the unique campaign sends a strong message about how climate change will affect people in this century if things don't change.
The Products of Tomorrow site allows people to "pre-order" these concept items, with an estimated delivery of July 2070 and a message that tells visitors to the site that they don't need the product yet, and to share the message to "change tomorrow."
Trend Themes
1. Climate Change Awareness - The Products of Tomorrow campaign highlights the issue of climate change and the need for action.
2. Future-focused Concept Stores - Online concept stores like Products of Tomorrow offer products that address future needs and challenges.
3. Socially Conscious Marketing - The campaign demonstrates the power of using creative marketing tactics to raise awareness about important issues.
Industry Implications
1. Retail - The concept store model employed by Products of Tomorrow showcases the potential for unique online shopping experiences.
2. Environmental Organizations - Nature conservation groups like the Nature Conservancy can leverage innovative campaigns to spread awareness about climate change.
3. Marketing and Advertising - The success of the Products of Tomorrow campaign highlights the impact of creative marketing strategies in sparking conversations.
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