Vive is a New York City-based service that offers unlimited hair blowouts to registered women.
For a flat price of $99 monthly, this service provides unlimited monthly access to salons curated by Vive. The on-demand service has its members state where they are and within 15 minutes, the nearest salon provides a response to Vive so that the appointment can be either confirmed or fit into the next available time slot immediately. Since the requests are designed to be placed in real-time, members are urged to place requests during business hours. One of the perks to being a Vive member is the ability to place last-minute appointments, which is handy in the case of a hair emergency.
Now that this style of unlimited service has been popularized by the fitness industry, it is proving useful for other needs people have.
Key Themes Behind This Trend
- Unlimited Service
- The trend of unlimited service, popularized by the fitness industry, is now being applied to other industries.
- On-demand Beauty Services
- The on-demand model for beauty services like hair blowouts is disrupting the traditional salon experience.
- Real-time Appointments
- Real-time appointment booking provides convenience and flexibility for customers seeking immediate beauty services.
Where This Applies
- Beauty and Wellness
- Unlimited hairstyling services and on-demand beauty platforms have the potential to disrupt the traditional beauty and wellness industry.
- Hospitality
- Hotels and resorts can enhance their guest experience by offering unlimited and on-demand hairstyling services.
- Technology
- Real-time appointment booking platforms and mobile apps are disrupting the traditional salon industry by providing convenience and accessibility to customers.
