Mobile gaming apps covertly inform consumers on social causes
Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter.
Trend Themes
1. Social Good Gaming - Mobile gaming apps covertly inform consumers on social causes
2. Gamified Donation Apps - Gaming apps that allow players to raise money for charitable organizations
3. Charitable Video Game Marathons - Organizations hosting video game marathons to raise funds for charitable causes
Industry Implications
1. Gaming Industry - Developing and promoting social good gaming apps that raise awareness and funds for charitable causes
2. Non-profit Industry - Partnering with gaming companies to develop gamified donation apps and video game marathons that generate funds for charitable causes
3. Tech Industry - Creating platforms that combine gaming with charitable donations to support causes that resonate with gamers
