Category
Tech
Delegated Interfaces
Trend cluster
Category
Social Good
Gaming
Mobile gaming apps covertly inform consumers on social causes.
3.3
Trend score
Trend
What is the Social Good Gaming trend?
Social Good Gaming: Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter.
Trend themes
Themes within the Social Good Gaming trend
Three behaviours holding the trend together01
Social Good Gaming
Mobile gaming apps covertly inform consumers on social causes
02
Gamified Donation Apps
Gaming apps that allow players to raise money for charitable organizations
03
Charitable Video Game Marathons
Organizations hosting video game marathons to raise funds for charitable causes
Industry implications
What the Social Good Gaming trend means for industry
Where the trend changes the playbookFor
Gaming Industry
Developing and promoting social good gaming apps that raise awareness and funds for charitable causes
For
Non-profit Industry
Partnering with gaming companies to develop gamified donation apps and video game marathons that generate funds for charitable causes
For
Tech Industry
Creating platforms that combine gaming with charitable donations to support causes that resonate with gamers
Trend signals
Trend signals for Social Good Gaming
Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%.
Popularity48%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Social Good Gaming trend
8 featured examples from Jan 7, 2015 to Nov 8, 2017CategoryTech
Hunger-Fighting Video Games
'PacMan Vs. Hunger' Uses a Classic Game to Support a Good Cause
Gamifying charitable donations represents a disruptive innovation for the non-profit industry which can expand its reach and attract a younger demographic.
CategoryTech
Social Good Mobile Games
This Digital Game is Based on the Work of Doctors Without Borders
There is a huge opportunity for the gaming industry to create socially impactful games that provide immersive and engaging experiences to players.
CategoryTech
Hunger-Fighting Apps
Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger
The mobile gaming industry can incorporate in-app purchases and virtual experiences to support charitable missions.
CategoryTech
Gamified Donation Apps
The Givdo App is a Game That Enables Players to Make Charitable Donations
Mobile gaming industry can explore partnerships or create their own charitable gaming platforms to tap into the growing demand for gamified philanthropy.
CategoryTech
Charitable Video Game Marathons
Extra Life Toronto Hosted an Event to Raise Funds for Sick Kids
Nonprofits can seize the opportunity to host video game marathons as a novel way to raise funds and amplify their cause.
CategoryTech
Artistic Micro-Donation Apps
Charity Gaming App Elbi Uses Drawings and Doodles to Make an Impact
Creating innovative mobile apps that combine gaming elements with philanthropy to engage users.
CategoryTech
Autistic Video Game Characters
Overwatch's 'Symmetra' is Canonically on the Autism Spectrum
Video game developers can seize the opportunity to design and highlight characters who defy stereotypes, as seen with Symmetra's character in Overwatch.
CategoryTech
Animal Rights Video Games
The Game is Based on The Smiths' 1985 Album 'Meat Is Murder'
Potential for game developers to explore creating games that raise awareness about social and environmental issues, correlating with popular music or art.
