'This Beautiful Creature Must Die' is a video game based on the popular 1985 album by The Smiths' entitled 'Meat Is Murder.' A collaboration between The Smiths and polarizing animal rights organization PETA, the charming yet poignant game uses an 8-bit soundtrack that adapts the music from The Smiths' seminal work.
In terms of gameplay, This Beautiful Creature Must Die is simple. It presents four panels in which various animals move towards imminent death (presumably, the panels represent meat processing plants.) Players then click panels to free animals. But if a player clicks a bomb or can't save an animal in time, it's game over.
By leveraging The Smiths' Meat Is Murder and sticking to its in-your-face stunts, PETA's This Beautiful Creature Must Die is a way to get internet users thinking about animal rights.