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Restorative Refreshment

Iced tea drinks emphasize pure flavors to lure health-conscious consumers

Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor.

Workshop Question - How can your brand present a simplified version of your products or services, to promote purity?
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
38,205 Total Clicks
Mar 16 - Oct 16
Average
LifestyleHealthDrinking
Featured Examples
Energizing Iced Teas - Brisk's 'Brisk Mate' Iced Tea is Made with Energizing Yerba Mate
SCORE 5.7
Warm 1,024 Clicks Pub: May 12, 16
Energizing Iced Teas
Brisk's 'Brisk Mate' Iced Tea is Made with Energizing Yerba Mate
Of all the many types of tea out there, Yerba Mate is known as one of the best coffee alternatives—Brisk’s newest iced tea product line, ‘Brisk Mate,’ takes advantage of this.... [More]
Rooibos Iced Teas - This Rooibos Tea Branding is Inspired by Its South African Roots
SCORE 2.6
Mild 465 Clicks Pub: Oct 7, 16
Rooibos Iced Teas
This Rooibos Tea Branding is Inspired by Its South African Roots
Rooibos tea is made from the aspalathus linearis bush plant in South Africa and is normally served warm, but ‘Wicked Lekker’ takes a different route and serves it iced. Rooibos tea is... [More]
Electrolyte-Enriched Teas - Titan Tea's Beverage Range Rejuvenates and Detoxifies
SCORE 2.8
Mild 845 Clicks Pub: Mar 11, 16
Electrolyte-Enriched Teas
Titan Tea's Beverage Range Rejuvenates and Detoxifies
Titan Tea’s electrolyte-enriched beverages are both a healthy and refreshing choice for ingredient-conscious drinkers. Whether undergoing a detox plan or adhering to a diet that is low in sugar,... [More]
Natural Iced Tea Kits - The Terza Luna Shop in Bari is Now Producing Its Own Iced Teas
SCORE 2.9
Mild 539 Clicks Pub: Mar 11, 16
Natural Iced Tea Kits
The Terza Luna Shop in Bari is Now Producing Its Own Iced Teas
Terza Luna is a quaint tea, tisanes and spices shop in Bari, Italy, that recently started producing its own line of packaged iced teas. The curious range sees the iced tea contained in small... [More]
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