Iced tea drinks emphasize pure flavors to lure health-conscious consumers
Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor.
Workshop Question - How can your brand present a simplified version of your products or services, to promote purity?
