Category
Lifestyle
Serial Snacking
Trend cluster
Category
Iced
Exoticism
Beverage brands opt for accessible forms of exoticism in flavor.
3.8
Trend score
Trend
What is the Iced Exoticism trend?
Iced Exoticism: Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste.
Trend themes
Themes within the Iced Exoticism trend
Three behaviours holding the trend together01
Accessible Exoticism
Beverage brands are introducing tropical flavors that are exotic yet accessible for the North American consumer.
02
Natural Ingredients
Beverage manufacturers are pairing niche ingredients, such as healing herbs, with more approachable island-based flavors.
03
Nutritious Alternatives
Beverage brands are offering nutritious alternatives to syrupy cocktail drinks such as sugary tea cocktails and artificially flavored beverages.
Industry implications
What the Iced Exoticism trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry can explore innovative ways to combine natural ingredients to create refreshing and nutritious beverages.
For
Health Salons and Juice Bars
Business professionals in health salons and juice bars can introduce exotic flavors and herbs to create exciting new nutritious drinks for their customers.
For
Food Industry
The food industry can explore innovative ways to create nutritious and flavorful beverage alternatives for their customers.
Workshop question
What is one (or more) ways that your brand can appeal to a diverse, multicultural demographic?
Trend signals
Trend signals for Iced Exoticism
Trend score 3.8 out of 10, from popularity 57%, activity 48%, freshness 8%.
Popularity57%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Iced Exoticism trend
7 featured examples from Jun 18, 2014 to May 12, 2016CategoryLifestyle
Energizing Iced Teas
Brisk's 'Brisk Mate' Iced Tea is Made with Energizing Yerba Mate
Opportunity for beverage companies to innovate and introduce new products in the growing market for energizing and healthy drinks.
CategoryLifestyle
Exotic Instant Smoothies
Pitaya Plus' Dragon Fruit Smoothie Packs Supply a Superfood Boost
The frozen food industry can explore opportunities in producing and distributing frozen superfood smoothie packs to cater to the growing demand.
CategoryLifestyle
Exotic Tea Beverages
Panera Bread's Mango Iced Tea Keeps Patrons Cool in Summer Months
Fast casual restaurants like Panera Bread can capitalize on the trend of exotic tea beverages by creating unique tea blends infused with healthy and tasty ingredients, such as man…
CategoryLifestyle
Lightly Flavored Waters
Hint's Sugar-Free Beverage is Subtle and Refreshing
There is an opportunity to innovate in the beverage industry by creating healthier drinks without added sugars or preservatives like Hint's flavored waters.
CategoryLifestyle
Alcoholic Coconut Water
Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
Coco Vodka presents an opportunity to change the game in the alcoholic beverage industry by offering an innovative and unique flavor combination.
CategoryLifestyle
Tropical Iced Teas
Tradewinds Jimmy Buffett’s Island Tea Features Natural Flavors & Sweeteners
The beverage industry can capitalize on the trend of creating natural flavored drinks with low-calorie options, using natural sweeteners.
CategoryLifestyle
Exotic Iced Teas
This Thai Iced Tea Recipe From DavidsTea is a Sensational Summer Steeper
Beverage companies and tea shops can capitalize on the demand for exotic iced teas by offering a wide variety of unique flavors and recipes.
