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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Maker Play

Toy shops integrate customization features to increase involvement

Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
246,483 Total Clicks
Date Range:
Jan 15 — Jun 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

DIY Toy Store Figurines
DIY Toy Store Figurines
The 3DplusMe Kiosks Allow Consumers to Create Personalized Action Figures
Target recently announced that it will be installing 3DplusMe kiosks in 24 of its California stores to give children an opportunity to create personalized action figures. In recent years, Target has... MORE
Interactive Doll Retailers
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
A soon-to-open American Girl New York flagship store have been dubbed ‘the store of the future’ and aims to leave a lasting impression on visitors of all ages. The popular toy brand has... MORE
Toy-Creating Kiosks
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
While there’s fun and an element of surprise in something like a gachapon machine that dispenses a toy in exchange for some loose change, this 3D printing booth lets kids personalize small... MORE
Skill-Building Toy Shops
Skill-Building Toy Shops
Amazon Launched a Store for Featuring Educational and Fun STEM Toys
To promote STEM toys that help kids develop new skills in a science, technology, engineering or math discipline, online retailer Amazon created a specially dedicated shop on their site. Accessible... MORE
Entertaining Toy Shops
Entertaining Toy Shops
Hamleys Toy Shop in Moscow Displays Toys Like Amusements in a Theme Park
Established as Europe’s largest toy store, it’s fitting that Hamleys toy shop in Moscow is set up like an expansive theme park. Part amusement park and part retail space, the store spans... MORE
play_circle_filled DIY Fashion Design Kiosks
DIY Fashion Design Kiosks
American Girl's Truly Me Signature Studio Lets Users Customize Dolls
American Girl’s retail spaces are all about personalization and the brand’s Truly Me Signature Studio kiosks live up to this philosophy. The interactive store displays let young shoppers... MORE

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Nature-Themed Store Displays
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Character-Themed Tech Shops
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play_circle_filled Narrative Wine Displays
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play_circle_filled Immersive Audio Displays
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Perch Interactive's Connected Headphone Display Spotlights New Products
Dynamic Nail Polish Displays
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This Formula X for Sephora Merchandising Explores the Color Spectrum
Sterile Sunglasses Displays
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play_circle_filled Family-Focused Toy Store Ads
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The Toys "R" Us Holiday Ad Focuses on Family Rather Than Products
Intuitive Grocery Displays
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Whole Foods' Interactive Store Display Helps Make Purchase Decisions
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Perch Interactive's Dylan's Candy Bar Installation Boasts Digital Elements
Summer-Ready Store Displays
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This P & G POS Display Celebrates The Sunny Season
Instant Online Shopping
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The Amazon Dash Button Lets Prime Members Reorder Products with a Push
Girl-Targeted Science Kits
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Girl-Targeted Tech Programs
Girl-Targeted Tech Programs
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Copenhagen's 3D Printhuset Makes 3D Printing Accessible to All
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3D Printing Stations
Staples Teams Up with 3D Systems to Offer 3D-Printing In-Store
3D Printing Labs
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Israel's Fab Lab Makes 3D Printing Accessible to the Public
Organic Printed Objects
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3D-Printed Postal Objects
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3D Printing Toy Apps
3D Printing Toy Apps
Modio Enables Children to Design and Create Their Own Custom Action Figures
Customizable Gifting Apps
Customizable Gifting Apps
Amazon Surprise! Allows You to Attach Gift Cards to eCards
Playful Food Attachments
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Le Fabshop's Open Toys Turns Fruits & Veggies into Incredible Machines
Autonomous Packing Robots
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Amazon is Using Kiva Robots to Help Fulfil Your Online Orders
play_circle_filled Superhero Projection Stunts
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This Toy Ad Takes Projected Characters on a Journey Through London
Retro Toy Stores
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Vintage Toy Stores
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Toy de Jour is Whimsical and Nostalgic
Tournament-Hosting Toy Stores
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The Toy Trove Doesn't Just Sell Toys But Hosts Clubs and Tournaments
Crowdsourced Comic Stores
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Gods & Monsters Crowdfunding Toy Store Design is Inspired by Movie Sets
3D-Printed Product Stores
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The Amazon 3D-Printed Products Store Offers Custom 3D-Printed Goods
Sushi Transformer Toys
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This Transforming Sushi Set Turns Japanese Cuisine into Action Figures
Building Block Bus Stops
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London's LEGO Bus Stop Celebrates 200 Years of Bus Service
play_circle_filled Social Media Shopping Carts
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#AmazonCart Lets You Add Items to Checkout Later from Twitter
play_circle_filled Pop Star Toy Parodies
Pop Star Toy Parodies
Little Lamby Covers OneRepublic’s ‘Counting Stars’
Retro Toddler Taxi Toys
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The Retro NY Taxi Toy Will Make Toddlers Smile
Starry Toy Shops
Starry Toy Shops
The De La Cuna A La Luna Store Boasts a Constellation-Inspired Ceiling
Gender-Neutral Toy Stores
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Shed Architects Designs Harrods Toy Kingdom for Both Boys & Girls
Multipurpose Convertible Dresses
Multipurpose Convertible Dresses
Work to Flirt Dress