Toy shops integrate customization features to increase involvement
Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods.
6 Featured, 45 Examples:
246,483 Total Clicks
Date Range:
Jan 15 — Jun 16
Trending:
Average
Consumer Insight Topics:
