Toy shops integrate customization features to increase involvement
Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods.
Trend Themes
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Customization — Toy brands are using store enhancements that promote consumer participation in the buying process, such as customizing and personalizing toys.
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Experiential Retail — Retail stores are transforming into interactive experiences that entertain and educate customers.
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STEM Toys — There's an increasing focus on science, technology, engineering, and math toys that help kids develop new skills in a fun, meaningful way.
Industry Implications
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Toy Retail — Toy retailers can leverage customization and experiential retail to boost sales by providing consumers with a more personalized buying experience.
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3D Printing — The rise of 3D printing kiosks provides opportunities for retailers to disrupt traditional manufacturing methods and offer personalized goods on-demand.
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Education — The emphasis on STEM toys presents opportunities for educators to use fun, interactive tools to help kids learn important skills.
6 Featured, 45 Examples:
327,952 Total Clicks
Date Range:
Jan 15 — Jun 16
Trending:
Average
Consumer Insight Topics:
