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Maker Play

Toy shops integrate customization features to increase involvement

Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods.

SCORE 4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 45 Examples: 223,858 Total Clicks

Date Range: Jan 15 - Jun 16

Trending: Average

Consumer Insight Topics: Business Toys Retail Youth Life-Stages

Featured Examples

DIY Toy Store Figurines - The 3DplusMe Kiosks Allow Consumers to Create Personalized Action Figures

SCORE 6.3

Warm 3,330 Clicks Pub: Jun 20, 16

DIY Toy Store Figurines

The 3DplusMe Kiosks Allow Consumers to Create Personalized Action Figures

Target recently announced that it will be installing 3DplusMe kiosks in 24 of its California stores to give children an opportunity to create personalized action figures. In recent years, Target has... [More]

Interactive Doll Retailers - The American Girl New York Shop is Dubbed "The Store of the Future"

SCORE 5.4

Warm 3,307 Clicks Pub: Jun 20, 16

Interactive Doll Retailers

The American Girl New York Shop is Dubbed "The Store of the Future"

A soon-to-open American Girl New York flagship store have been dubbed ‘the store of the future’ and aims to leave a lasting impression on visitors of all ages. The popular toy brand has... [More]

Toy-Creating Kiosks - PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys

SCORE 3

Mild 2,371 Clicks Pub: Jan 28, 15

Toy-Creating Kiosks

PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys

While there’s fun and an element of surprise in something like a gachapon machine that dispenses a toy in exchange for some loose change, this 3D printing booth lets kids personalize small... [More]

Skill-Building Toy Shops - Amazon Launched a Store for Featuring Educational and Fun STEM Toys

SCORE 3.5

Mild 1,332 Clicks Pub: Apr 7, 15

Skill-Building Toy Shops

Amazon Launched a Store for Featuring Educational and Fun STEM Toys

To promote STEM toys that help kids develop new skills in a science, technology, engineering or math discipline, online retailer Amazon created a specially dedicated shop on their site. Accessible... [More]

Entertaining Toy Shops - Hamleys Toy Shop in Moscow Displays Toys Like Amusements in a Theme Park

SCORE 3

Mild 5,858 Clicks Pub: Apr 10, 15

Entertaining Toy Shops

Hamleys Toy Shop in Moscow Displays Toys Like Amusements in a Theme Park

Established as Europe’s largest toy store, it’s fitting that Hamleys toy shop in Moscow is set up like an expansive theme park. Part amusement park and part retail space, the store spans... [More]

DIY Fashion Design Kiosks - American Girl's Truly Me Signature Studio Lets Users Customize Dolls

SCORE 1.9

Untested 268 Clicks Pub: Jun 20, 16

DIY Fashion Design Kiosks

American Girl's Truly Me Signature Studio Lets Users Customize Dolls

American Girl’s retail spaces are all about personalization and the brand’s Truly Me Signature Studio kiosks live up to this philosophy. The interactive store displays let young shoppers... [More]