Category
Lifestyle
Serial Snacking
Trend cluster
Category
Giftable
Confection
Seasonal treats adopt packaging designs suitable for gift-giving.
4.3
Trend score
Trend
What is the Giftable Confection trend?
Giftable Confection: Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability.
Trend themes
Themes within the Giftable Confection trend
Three behaviours holding the trend together01
Experiential Packaging
Seasonal confections are integrating packaging designs that mimic collectibles and gift-wrapping for experiential allure.
02
Artisanal Chocolate Collaboration
Collaborations between artisanal chocolate makers and modern interior design companies yield unique flavors and package designs, making them the perfect gift or token of appreciation.
03
Branding Through Meditative Imagery
Branding for chocolate has taken a measured approach, using relaxant and meditative imagery to reposition the item as more benevolent, therefore attracting a modern health-conscious consumer.
Industry implications
What the Giftable Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry stands to benefit from experiential packaging as it enhances customer experience and prompts repeat purchases.
For
Arts and Culture
Collaborations between artisanal chocolate makers and modern interior design companies blend the arts and culture, yielding products that are both tactile and visually appealing.
For
Health and Wellness
Meditative and relaxant branding for chocolate appeals to the health and wellness industry, thereby satisfying the needs of the modern, health-conscious consumer.
Trend signals
Trend signals for Giftable Confection
Trend score 4.3 out of 10, from popularity 58%, activity 64%, freshness 8%.
Popularity58%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Giftable Confection trend
7 featured examples from Jan 14, 2015 to Nov 30, 2016CategoryMarketing
Meditative Chocolate Bar Branding
Hush Chocolate Boasts Relaxing Patterns in Pastel Hues
Opportunity for the chocolate industry to reposition itself as a wellness product by using mindful branding and promoting flavors with health benefits.
CategoryMarketing
Luxurious Easter Eggs
This Hotel Chocolat Egg is for the Disconcerting Chocolate Fan
The rise of more sophisticated and luxurious Easter eggs targeted towards the adult market presents an opportunity for chocolatiers to expand their offerings and create unique fla…
CategoryLifestyle
Collaborative Artisan Chocolate
The Alma and West Elm Chocolates Boast an Ethereal Package Design
Opportunity to innovate and create visually appealing packaging designs that enhance the overall product experience.
CategoryLifestyle
Kaleidoscopic Candy Tins
This Packaging Concept for a Candy Company Uses Vibrant Hues
Multifunctional and colorful packaging designs can be useful for a variety of food and beverage products, from snacks to drinks.
CategoryMarketing
Festive Chocolate Assortment Gifts
'Compartes Chocolatier' is Providing Holiday Gift Collections
Gourmet chocolate brands that can create high-quality and diverse assortments for festive occasions.
CategoryLifestyle
Christmas Candy Boxes
CLINIC 212's Holiday Client Present Includes 12 Types of Treats
The food and beverage industry can adopt innovative packaging solutions to attract customers and enhance their product offerings.
CategoryLifestyle
Green Chocolate Calendars
The 'Eat Your Greens' Advent Calendar Features Chocolate Sprouts
Exploring innovative chocolate products and gift sets that attract consumers with unique and unconventional offerings.
