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Giftable Confection

Seasonal treats adopt packaging designs suitable for gift-giving

Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability.

SCORE 5.2

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6 Featured, 54 Examples: 153,429 Total Clicks

Date Range: Jan 15 - Nov 16

Trending: Warm

Consumer Insight Topics: Marketing Lifestyle Food Branding

Featured Examples

Meditative Chocolate Bar Branding - Hush Chocolate Boasts Relaxing Patterns in Pastel Hues

SCORE 6.8

Warm 7,698 Clicks Pub: Jan 20, 16

Meditative Chocolate Bar Branding

Hush Chocolate Boasts Relaxing Patterns in Pastel Hues

This delicate example of chocolate bar branding speaks to a measured approach to marketing confectionery products that aims to reposition the item as more benevolent. In playing up relaxing... [More]

Luxurious Easter Eggs - This Hotel Chocolat Egg is for the Disconcerting Chocolate Fan

SCORE 6.4

Warm 6,194 Clicks Pub: Feb 19, 15

Luxurious Easter Eggs

This Hotel Chocolat Egg is for the Disconcerting Chocolate Fan

This luxurious Easter egg available at John Lewis is a sensational treat for chocolate lovers. When we think “Easter,” we often think of children scavenging for Easter eggs or... [More]

Collaborative Artisan Chocolate - The Alma and West Elm Chocolates Boast an Ethereal Package Design

SCORE 5

Warm 1,515 Clicks Pub: Jan 5, 16

Collaborative Artisan Chocolate

The Alma and West Elm Chocolates Boast an Ethereal Package Design

Designed by Mandy Braatz, the packaging designs for the Alma and West Elm chocolates collaboration perfectly complement the delicate mix of flavors with whimsical designs. The Alma and West Elm... [More]

Kaleidoscopic Candy Tins - This Packaging Concept for a Candy Company Uses Vibrant Hues

SCORE 3.6

Mild 2,513 Clicks Pub: Jan 20, 16

Kaleidoscopic Candy Tins

This Packaging Concept for a Candy Company Uses Vibrant Hues

Designed by Sarah Dornieden, this multicolored candy tins packaging concept for various gummy candies incorporates design elements that make it ideal for slipping in a bag while on the go. Perfect... [More]

Festive Chocolate Assortment Gifts - 'Compartes Chocolatier' is Providing Holiday Gift Collections

SCORE 3.9

Mild 690 Clicks Pub: Nov 29, 16

Festive Chocolate Assortment Gifts

'Compartes Chocolatier' is Providing Holiday Gift Collections

The brand Compartes Chocolatier in LA is known for its gourmet treats and its Holiday Gift Towers provide a range of chocolate assortments. There are two different gift towers available, the first... [More]

Christmas Candy Boxes - CLINIC 212's Holiday Client Present Includes 12 Types of Treats

SCORE 2.9

Mild 2,419 Clicks Pub: Jan 14, 15

Christmas Candy Boxes

CLINIC 212's Holiday Client Present Includes 12 Types of Treats

Inspired by the fare that you’d traditionally find on a Lithuanian Christmas Eve table (other than stinky herrings), CLINIC 212 created this Christmas candy box to send out to its clients for... [More]