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Eastern Infusion

Cold tea beverages incorporate Eastern taste profiles for consumer allure

Implications - Spicy, ethnic flavors hailing from the East have been making their way into traditionally sweeter fare, such as desserts and coffee, in order to satisfy a growing consumer desire for flavor reversal. Cold beverages are following suit, adding a spicy kick to an otherwise refreshing experience, while simultaneously providing North American consumers with international variations of iced drinks. The expansion of fusion from food to beverage signifies a consumer appreciation for new incarnations of familiar flavors.
Workshop Question — Describe a new way to a inject Southeast Asian influence into your product or service.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
63,508 Total Clicks
Date Range:
Jun 15 — Jan 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

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