Gamer culture expands with accessories that engage different senses
Implications - As gamer culture moves toward more immersive experiences, traditional gaming activities are adapted with accessories and products that add a higher level of interactivity. Offering accessories that encourage the use of multiple senses, brands are seeking to not only make experiences more memorable, but also to engage players in a way that embraces all of their sensory capabilities.
Workshop Question - What small add-on could change the way consumers engage with your offering?
Trend Themes
1. Immersive Gaming Experience - Brands are creating accessories and products that add a higher level of interactivity to gaming experiences to make them more immersive and memorable.
2. Virtual Reality Gaming - As virtual reality becomes more prevalent, the need for more intuitive and innovative controllers is increasing, creating a disruptive innovation opportunity for startups and gaming companies.
3. Wearable Gaming Technology - The development of lightweight and practical wearable controllers like Gest is disrupting the traditional gaming controller market.
Industry Implications
1. Gaming - The gaming industry is embracing innovative accessories and controllers to provide gamers with more immersive experiences and meet the demand for more intuitive virtual reality controllers.
2. Technology - Advancements in technology are disrupting the traditional gaming controller market and creating opportunities for startups to develop innovative wearable controllers.
3. Wearable Technology - The development of practical and lightweight wearable controllers like Gest is disrupting the traditional gaming controller market, creating opportunities for innovation in the wearable technology industry.
