Category
Tech
Delegated Interfaces
Trend cluster
Category
Virtual
Storytelling
Traditional methods of storytelling are enhanced with VR innovations.
4.9
Trend score
Trend
What is the Virtual Storytelling trend?
Virtual Storytelling: The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer.
Trend themes
Themes within the Virtual Storytelling trend
Three behaviours holding the trend together01
Virtual Reality Storytelling
As virtual reality technology becomes more mainstream, creative industries such as journalism and entertainment are incorporating it into the storytelling experience.
02
Virtual Reality for Lower-Income Consumers
Partnerships between innovative businesses provide opportunities for lower-income consumers to have immersive experiences that would normally be inaccessible to them, such as attending sports events or visiting far-away locations.
03
Virtual Reality Journalism
The emergence of VR technology in journalism, including photojournalism and documentary filmmaking, is changing the way that consumers experience news and information.
Industry implications
What the Virtual Storytelling trend means for industry
Where the trend changes the playbookFor
Entertainment
Virtual reality technology allows for immersive experiences in entertainment, including virtual reality sports events and virtual reality bedtime stories.
For
Journalism
Virtual reality technology is transforming the way that journalists tell stories, including the use of VR to document the experiences of refugees and to share the impact of the global water crisis.
For
Charitable organizations
Virtual reality technology is particularly powerful as a storytelling tool for charities, allowing for immersive experiences that help to communicate important messages and inspire empathy for those in need.
Workshop question
How can you enhance seemingly insignificant aspects of your consumer's daily lifestyle?
Trend signals
Trend signals for Virtual Storytelling
Trend score 4.9 out of 10, from popularity 77%, activity 61%, freshness 8%.
Popularity77%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Storytelling trend
6 featured examples from Jun 23, 2015 to Aug 24, 2016CategoryPop Culture
High-Tech Immersive News
This Virtual Reality Film Documents the Experience of Children in War
Virtual reality presents an opportunity for journalism to create more immersive and informative news content, opening up possibilities for new revenue streams.
CategoryMarketing
Water Crisis VR Films
charity: water's Virtual Reality Event Tells a Powerful Story About Water
Charities and nonprofit organizations can utilize virtual reality to create compelling narratives and increase awareness for their causes.
CategoryTech
Heartbreaking VR Journalism
This Publication Uses VR Technology to Tell the Story of Refugees
Integrating VR technology into storytelling practices to create engaging and impactful content.
CategoryTech
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
Opportunity for sports broadcasting companies to leverage virtual reality technology in order to provide immersive live experiences to customers.
CategoryTech
Virtual Reality Photojournalism
The Getty Images VR Database Will Be Accessible with Oculus Rift
Virtual reality technology can disrupt the journalism industry by providing immersive and engaging storytelling experiences.
CategoryLifestyle
VR Storytelling Apps
Samsung's Bedtime VR Stories Puts a High-Tech Twist on Storytelling
Disruptive innovation opportunity: Integrate VR technology into educational platforms to enhance storytelling and engage students in immersive learning experiences.
