Traditional methods of storytelling are enhanced with VR innovations
Implications - The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer.
Workshop Question - How can you enhance seemingly insignificant aspects of your consumer's daily lifestyle?
Trend Themes
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Virtual Reality Storytelling — As virtual reality technology becomes more mainstream, creative industries such as journalism and entertainment are incorporating it into the storytelling experience.
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Virtual Reality for Lower-income Consumers — Partnerships between innovative businesses provide opportunities for lower-income consumers to have immersive experiences that would normally be inaccessible to them, such as attending sports events or visiting far-away locations.
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Virtual Reality Journalism — The emergence of VR technology in journalism, including photojournalism and documentary filmmaking, is changing the way that consumers experience news and information.
Industry Implications
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Entertainment — Virtual reality technology allows for immersive experiences in entertainment, including virtual reality sports events and virtual reality bedtime stories.
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Journalism — Virtual reality technology is transforming the way that journalists tell stories, including the use of VR to document the experiences of refugees and to share the impact of the global water crisis.
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Charitable Organizations — Virtual reality technology is particularly powerful as a storytelling tool for charities, allowing for immersive experiences that help to communicate important messages and inspire empathy for those in need.
6 Featured, 43 Examples:
152,802 Total Clicks
Date Range:
Jun 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:
