Climate change campaigns often generate images of hippies holding signs or pictures of sad polar bears. However, the 'Act In Paris' campaign is doing everything right to grab people's attention about the degrading environment: getting celebrity endorsed, using virtual reality technology and showing visual proof. Urging people to take action and lobby government representatives before the UN climate change conference in Paris, Jared Leto takes people on a visual virtual journey to the Arctic.
Showing the tragic effects that humans' actions are having on the environment, Leto explains, "75 billion tonnes of ice [is] dissappearing from the Arctic every single year." He flies, kayaks and walks around with a 360-degree virtual reality camera to show people the effects on animals and human communities that melting ice is having.
By engaging people with exciting 360-degree virtual reality, he successfully leverages technology for climate change campaigns and raises interest in important political issues.