This global record label hopes to unite buskers and street musicians internationally by giving them an online presence. Social media has a proven effect when it comes to amplifying the careers of artists. For example, video-hosting platform YouTube launched Justin Bieber, Tori Kelly and 5 Seconds of Summer onto a successful trajectory. Sound of Change aims to expand the audience of buskers by putting their performances online. This benefits artists and music enthusiasts looking to discover new tunes, as well as aspiring filmmakers whose work is featured on the site.
Created by the Hungry Boys Creative Agency in Russia, the global record label commissions video producers to make promotional short films for each of their artists and records at least one of their songs in a studio. These songs are then made available through Sound of Change as well as iTunes and Spotify.
They are looking to crowdsource their next acts by asking people to upload videos of their favorite street musicians and geotag them.