Dating in North America places a significant emphasis on physical attraction, but this anti-materialistic dating app wants to shift that down on the dating totem pole.
'Matchmallows' is an app developed by Caline Nahhas, Andy Tarabay and Jad Arida in Beirut, where they thought the current dating app scene placed an emphasis on appearance and had a lack of intimacy. Instead the Middle-East and North Africa sees a cultural issue with sharing too much on these current apps but Matchmallows lets personality traits take the lead (photos are optional).
The anti-materialistic dating app mixes the "intelligence of Match.com and the fun of Tinder” and users set up a profile and are matched based on their passion, personality and lifestyle. In the search for your soulmate, this app thinks it's more about how someone thinks, not just how they look.