Mobile payment retailer Boku Inc. teamed up with IPC Media to offer users a magazine subscription service for publications such as InStyle and Marie Claire.
The subscription service is streamlined by using a text-to-pay system that makes debit and credit cards a thing of the past. Users simply text a keyword to a number, after which they must complete a web registration. The charge will either be included in the carrier bill, or be withdrawn from Boku's prepaid balance.
The innovative text-to-pay system is a solution that will help integrate magazines and subscription services into the digital realm, particularly mobile. It makes subscribing a quick and easy process, not to mention one that will appeal to younger, mobile-savvy customers.