Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Created by Space Scientists, 'The Right Stuff' Rivals Gatorade

 - Jun 7, 2009   Updated: Jun 7 2011
References: & gearfuse
NASA is not an ordinary government space agency, as they have now come up with a new drink that is thought to rival popular beverages such as Gatorade and Powerade.

The new NASA sports drink, called “The Right Stuff,” promises to provide serious hydration, greater endurance and superior performance. The plan is to launch the electrolyte filled drink this June.

It sure beats drinking recycled pee!

Implications - The marketplace is heavily infiltrated with competing products that all make similar claims, rendering it difficult for consumers to make a purchase decision. Products that have rare qualities and have never been seen before are likely to be more desirable to confused consumers. Industries should aim to manufacture unique products that are one-of-a-kind to compete with similar brands.