'Mavericks Brewing' is fighting the California drought by brewing its beer with recycled water. Despite the severity of the problem, California has implemented few large-scale solutions for coping with the impact of its year-long drought. This craft brewer has found a way to circumvent the problem by making one of its signature beers with local greywater.
Instead of using fresh water to brew its 'Tunnel Vision IPA.' Mavericks Brewing has been experimenting with the process of using greywater. The recycled water is sourced by NASA and used as a sustainable base for the specialty brew. In order to demonstrate that the use of greywater does not impact the taste of the beer, Mavericks Brewing held a tasting for its Tunnel Vision IPA. The tasting revealed that only one of the five judges could tell the difference between the original version of the beer and the prototype made from greywater.
The company hopes that its experiment will encourage other brewing companies to use recycled water as a safe and sustainable alternative to fresh water.
What Makes This Trend Stand Out
- Recycled Water Brewing
- The trend of using recycled water in brewing presents an opportunity for sustainable and eco-friendly brewing practices.
- Drought-fighting Solutions
- The trend of finding innovative solutions to fight drought conditions provides opportunities for businesses to develop and implement sustainable water conservation practices.
- Greywater Utilization
- The trend of utilizing greywater presents opportunities for businesses to adopt sustainable water management practices and reduce their water usage.
Sectors Adopting This
- Craft Brewing
- Craft brewing industry players can explore the use of greywater and other innovative water conservation practices to stand out from competitors and appeal to the eco-conscious market.
- Sustainable Agriculture
- Sustainable agriculture companies can leverage recycled water and other innovative water conservation solutions to reduce their water usage and manage water resources more effectively.
- Water Treatment
- Water treatment companies can offer innovative solutions for treating greywater and making it safe for use in brewing and agriculture, creating more sustainable water management practices.
