Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Carlsberg and VIP Nuts Team Up to Offer Bar Staples: Beer and Nuts

 - Mar 20, 2015
References: carlsberg & bakeryandsnacks
Knowing that beer and nuts are two items that are essential to any pub, Carlsberg and VIP Nuts came together for a brilliant brand partnership.

With flavors like chili lemon and manuka honey mustard, the nut brand really sets itself apart from other plain nut varieties. In terms of a tie-in with the beer, the two items were well-matched in price and their potential for mass appeal. Cleverly, the partnership is being promoted with an angle that says: "If Carlsberg did nuts, they would do VIP Nuts."

Limited edition beer and nut packs were assembled and branded as a "VIP Night In," including a single Carlsberg beer bottle, a collectible glass and a large packet of flavored nuts.