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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,719 more

Marketing Anxious

Seeking to connect with consumers, brands turn to personal apprehensions

Implications - As marketers look for new and enticing ways to connect with audiences, desires for more personal, self-serving interests prompts ads to integrate more individualized tactics. Creating situations that reflect common anxieties, brands reference worries of health and addiction not as a form of confrontation, but rather as an acknowledgment of individual struggle.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
189,133 Total Clicks
Date Range:
Feb 13 — Oct 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Child Smoker Ads
Child Smoker Ads
Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
The Deutsche Kinderkrebsstiftung ad campaign is incredibly powerful. It centers around somber, even hopeless, images of children with their smoking dads. The tag line reads, “Secondhand smoke... MORE
Worry Wrinkle Ads
Worry Wrinkle Ads
The Nivea Men Active Age Moisturiser Soothes Look of Distress
As the Nivea Men Active Age Moisturiser ad campaign shows, there is more to worry about than the wrinkles on one’s forehead. Whether that involves an unfinished home, car crash or annoying... MORE
Stress Therapy Apps
Stress Therapy Apps
'Lantern' is a Mental Health Online Platform That Guides Users Through Stress
‘Lantern’ is a mental health online platform that aims to help people going through stress, anxiety or body issues by providing licensed therapists to chat with through instant messages.... MORE
Aged Music Lover Ads
Aged Music Lover Ads
The Duracell 2013 Ad Campaign Fights the Effect of Time in a Different Way
Forget about special creams, healthy eating and yoga, the Duracell 2013 ad campaign shows that people can hang onto their youth in a very different way. Whether it is rocking out to punk music... MORE
play_circle_filled Anxiety-Relieving House Agents
Anxiety-Relieving House Agents
This Century 21 Super Bowl Commercial Plays on In-Law Anxieties
The new Century 21 Super Bowl commercial aired last night on CBS, playing on a long-established anxiety between the groom and his soon-to-be in laws. Everyone knows getting new in-laws is one of... MORE
Monstrous Pimple Ads
Monstrous Pimple Ads
The Oatmeal Spot Clear Ad Campaign Shows What People See When They Have a Zit
The Oatmeal Spot Clear ad campaign is at once scary and adorable. Well, scary may not be the right word, at least depending on one’s age and experience. In this case, the print ads are clearly... MORE
play_circle_filled Social Anxiety Advertising
Social Anxiety Advertising
This Norwegian Commercial Chronicles a Man's Anxiety Symptoms
This Norwegian commercial chronicles a man’s social anxiety symptoms as he walks down a busy urban street. After accidentally bumping into someone, the man turns around to see everyone... MORE

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play_circle_filled Connected Skin Cancer Billboards
Connected Skin Cancer Billboards
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play_circle_filled Vlog-Mimicking Cancer PSAs
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This Vlogger Posts Everything She Receives from Books to Breast Cancer
play_circle_filled Celeb-Endorsed Diabetes Ads
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play_circle_filled Approachable Diabetes Ads
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play_circle_filled Gluten-Free Cereal Ads
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play_circle_filled Metaphoric Cancer Ads
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Youth Mental Health Apps
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Replace the Face is an Evocative Music Video and Message Board
Emotional Well-Being Websites
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Rooted Animal Ads
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play_circle_filled Human Hamster Wheel Stunts
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Devilishly Seductive Ads
Devilishly Seductive Ads
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Fire-Breathing Arctic Animal Ads
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play_circle_filled Morbidly Romantic Cartoon Ads
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play_circle_filled Posing Pooch Fashion Ads
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Sleep-Eating Fast Food Ads
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The Woodgreen Homeward Bound Magazine Campaign Replaces Celebs
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Internet Safety Human Emojis
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These Real Life Emojis Warn Against Online Predators
Tasteless Gift Ads
Tasteless Gift Ads
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play_circle_filled Romantic Underwater Commercials
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Creepily Illustrated Toothpaste Ads
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Destructive Trail Mix Ads
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The Krispy Kernels Dried Fruit & Nuts Campaign Dismisses Segregation
Surreal Building Blocks Ads
Surreal Building Blocks Ads
The LEGO 2014 Campaign Feeds Off of Kids' Imaginations
Butterfly-Blasting Ads
Butterfly-Blasting Ads
The Undo-It Laser Tattoo Removal Campaign is Violently Promising
Hilarious Safety Ads
Hilarious Safety Ads
The Vancouver Police Department Campaign Focuses on Stupid Combinations
Bronzed War Vet Campaigns
Bronzed War Vet Campaigns
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Cigarette-Like Search Engines
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The Russian Ministry of Health Ad Campaign is Cleverly Inquisitive
Adapting Artist Campaigns
Adapting Artist Campaigns
Adobe Studio Reveals the Faces That are Changing the Art World
Suave Countryside Campaigns
Suave Countryside Campaigns
The Marks and Spencer Collezione Advertorial is Inspired by Italy
Humane Pest Prevention Ads
Humane Pest Prevention Ads
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Sock-Covered Canine Ads
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These Hyundai Advertisements Reiterate the Brand's Luxury Cushions
play_circle_filled Kindergarden Fashionista Ads
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The Karen Walker Summer 2013 Campaign Captures Chic Children
Life-Saving Music Ads
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Sunny Sight Spectacle Ads
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Watercolor Animal Ads
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Drinking Game Infographics
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Celebrate the 2013 Superbowl with Alcohol-Fueled Festivities
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This Herbaria Tea Creative Commercial Uses Dramatic Imagery
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This Jackson Hewitt Commercial Pokes Fun at Child Tax Benefits
play_circle_filled Unrealistic Animal Race Ads
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play_circle_filled Die-Hard Soccer Pilgrimages
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Contagious Car Commercials
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play_circle_filled Boosted Confidence Car Ads
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