Marketing Anxious

Seeking to connect with consumers, brands turn to personal apprehensions

Implications - As marketers look for new and enticing ways to connect with audiences, desires for more personal, self-serving interests prompts ads to integrate more individualized tactics. Creating situations that reflect common anxieties, brands reference worries of health and addiction not as a form of confrontation, but rather as an acknowledgment of individual struggle.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
154,274 Total Clicks
Feb 13 - Oct 15
Average
MarketingBrandingCommercials
Featured Examples
Child Smoker Ads - Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
SCORE 5.6
Warm 4,373 Clicks Pub: Feb 27, 14
Child Smoker Ads
Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
The Deutsche Kinderkrebsstiftung ad campaign is incredibly powerful. It centers around somber, even hopeless, images of children with their smoking dads. The tag line reads, “Secondhand smoke... [More]
Worry Wrinkle Ads - The Nivea Men Active Age Moisturiser Soothes Look of Distress
SCORE 5.1
Warm 5,410 Clicks Pub: Jan 30, 14
Worry Wrinkle Ads
The Nivea Men Active Age Moisturiser Soothes Look of Distress
As the Nivea Men Active Age Moisturiser ad campaign shows, there is more to worry about than the wrinkles on one’s forehead. Whether that involves an unfinished home, car crash or annoying... [More]
Stress Therapy Apps - 'Lantern' is a Mental Health Online Platform That Guides Users Through Stress
SCORE 5.1
Warm 1,168 Clicks Pub: Oct 21, 15
Stress Therapy Apps
'Lantern' is a Mental Health Online Platform That Guides Users Through Stress
‘Lantern’ is a mental health online platform that aims to help people going through stress, anxiety or body issues by providing licensed therapists to chat with through instant messages.... [More]
Aged Music Lover Ads - The Duracell 2013 Ad Campaign Fights the Effect of Time in a Different Way
SCORE 4.1
Average 2,722 Clicks Pub: Sep 25, 13
Aged Music Lover Ads
The Duracell 2013 Ad Campaign Fights the Effect of Time in a Different Way
Forget about special creams, healthy eating and yoga, the Duracell 2013 ad campaign shows that people can hang onto their youth in a very different way. Whether it is rocking out to punk music... [More]
Anxiety-Relieving House Agents - This Century 21 Super Bowl Commercial Plays on In-Law Anxieties
SCORE 2.5
Mild 315 Clicks Pub: Feb 5, 13
Anxiety-Relieving House Agents
This Century 21 Super Bowl Commercial Plays on In-Law Anxieties
The new Century 21 Super Bowl commercial aired last night on CBS, playing on a long-established anxiety between the groom and his soon-to-be in laws. Everyone knows getting new in-laws is one of... [More]
Monstrous Pimple Ads - The Oatmeal Spot Clear Ad Campaign Shows What People See When They Have a Zit
SCORE 1.8
Untested 1,672 Clicks Pub: Sep 27, 13
Monstrous Pimple Ads
The Oatmeal Spot Clear Ad Campaign Shows What People See When They Have a Zit
The Oatmeal Spot Clear ad campaign is at once scary and adorable. Well, scary may not be the right word, at least depending on one’s age and experience. In this case, the print ads are clearly... [More]
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