Category
Tech
Automated Upkeep
Trend cluster
Category
Scientific
Consumption
As gastronomy expands, consumers require ultra-precise palate satisfaction.
4.5
Trend score
Trend
What is the Scientific Consumption trend?
Scientific Consumption: A scientific approach is associated with prestige for consumers, which is being applied in the food industry to appeal using molecular precision. Offering appetite satisfaction that's scientifically proven, this evolution of eating marks how consumer preferences are shifting to require substantiation behind products to be truly satisfying.
Trend themes
Themes within the Scientific Consumption trend
Three behaviours holding the trend together01
Scientific Consumption
Consumers are requiring substantiation behind products to be truly satisfying.
02
Molecular Gastronomy
Molecular gastronomy is becoming more popular as chefs experiment with deconstruction of food and presentation.
03
Food Waste Reduction
Businesses are finding ways to reduce food waste through the creation of new products and techniques.
Industry implications
What the Scientific Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage
New cooking techniques and equipment are taking the industry by storm.
For
Hospitality
Restaurants are experimenting with new and innovative ways to present food.
For
Sustainability
Many companies are looking for ways to reduce waste and incorporate eco-friendly initiatives in their business practices.
Trend signals
Trend signals for Scientific Consumption
Trend score 4.5 out of 10, from popularity 62%, activity 64%, freshness 8%.
Popularity62%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scientific Consumption trend
7 featured examples from Jun 10, 2015 to Aug 26, 2016CategoryArt & Design
Molecular Gastronomy Tableware
These Dishes Help Enhance the Presentation of Molecular Cuisine
The development of specialized tableware for molecular cuisine can be a disruptive innovation opportunity for tableware companies.
CategoryLifestyle
Molecular Italian Food Menus
TheMaDCooK Restaurant Boasts Bold Flavor Combinations by Maxim Volkov
Fine dining restaurants can leverage unique and immersive dining experiences to differentiate themselves from competition, and attract adventurous foodies.
CategoryLifestyle
Molecular Gastronomy Sets
This Molecular Cuisine Starter Pack is a Great Introduction to the Art
As molecular gastronomy gains popularity, businesses that specialize in producing kitchen equipment can develop new tools and gadgets that cater to this emerging trend.
CategoryArt & Design
Molecular Gastronomy Cutlery
The DUNE Flatware Set by Andrea Ponti Focuses on the Future of Food
The hospitality industry can incorporate the DUNE Flatware Set to provide a modern and memorable dining experience to their guests.
CategoryLifestyle
Chemistry-Based Bakeries
This Dessert Shop is Using Science to Make the Best Doughnut Possible
Integrating food science and listening to customer feedback can help bakeries to differentiate and offer unique baked goods.
CategoryEco
Food Scrap Condiments
Copenhagen's Amass Makes a Unique Kitchen Condiment with Leftover Greens
Restaurants can explore innovative ways to reduce food waste, create plant-based condiments, and adopt sustainable practices.
CategoryTech
Martian Mushroom Farm Concepts
This Star Trek-Inspired Contraption Explores Food-Growing In Mars
The development of technologies that can harness radioactivity as a renewable energy source has the potential to disrupt the renewable energy industry.
