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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,689 more

Atypical Casing

Brands turn to oddly shaped casings to cater diverse consumer interests

Implications - As consumer interests become more customized and individually tailored, a need for personalization prompts buyers to look beyond aesthetics for appeal. Diverting from the traditionally functional packaging designs, brands are turning to odd and eclectic product shapes to cater the obscure interests of consumers. Nonconforming product packages speak to a desire for more personally distinguishing, yet visually enticing techniques of building consumer loyalty.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 60 Examples:
819,704 Total Clicks
Date Range:
Mar 13 — May 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Muscular Beverage Marketing
Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
Écorché Energy Drink packaging embodies a much more visually stimulating approach to branding this sort of product. What consumers typically see are bright colors, bold fonts and exciting graphics... MORE
Insect Wing-Inspired Branding
Insect Wing-Inspired Branding
BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
At first the BEEloved Honey bottle appears to have an abstract organic aesthetic that simply ties in with the natural quality of the product. Nevertheless, the refracted form was greatly influenced... MORE
Chopped Log Bottles
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
Have a shot of a distilled alcoholic spirit and your throat will instantly feel warm. Firewood Vodka packaging has been designed to invoke that comforting sensation, which becomes especially... MORE
Speedy Shoe Box Branding
Speedy Shoe Box Branding
The Under Armour Speedform Apollo Box Takes the Shape of a Jet
Under Armour’s Speedform Apollo shoe box packaging effectively makes its case for how fast its shoes will make you run. Running shoes that are packaged in a static rectangular shoe box hardly... MORE
Bowling Pin Bottles
Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
Ford Jekson is a bottle design concept by Constantin Bolimond, who made the focus of this project about the way a beverage’s package is used before and after its contents have been all used up.... MORE
Transformative Champagne Chillers
Transformative Champagne Chillers
'Fashionably Clicquot' Changes Shape to Keep Champagne Cold
Veuve Clicquot’s ‘Fashionably Clicquot’ sheath transforms from a compact champagne sleeve to a chic ice bucket to keep champagne cold. This is a fantastic way to transport and... MORE
Alcoholic Bomb Branding
Alcoholic Bomb Branding
Vodka Democracy Symbolizes the Power of the People, by Their Beverage
It simply is not enough anymore for a designer to focus his energy and imagination on a label for a brand of alcohol. Vodka Democracy packaging demonstrates an explosive approach to creating a... MORE
play_circle_filled Arboreal Sauce Branding
Arboreal Sauce Branding
Drip Maple Syrup Packaging Enables Easy Dispensing with a Delightful Look
Drip Maple Syrup packaging demonstrates a very different approach to design from what you might be used to seeing on the supermarket shelf. Instead of selling the expensive saccharine sauce in a... MORE

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Related Examples

Matte Black Bottle Branding
Matte Black Bottle Branding
The Five Olive Oil Bottle Packaging Takes on Mind-Blowing Shape
Clean Water Indicators
Clean Water Indicators
The Wadi Displays When Total Solar Water Disinfection Has Taken Place
Prescription Shot Glasses
Prescription Shot Glasses
This Rx Shot Glasses Will Let You Monitor Your Alcohol Intake
play_circle_filled LED Bottle Lights
LED Bottle Lights
Bottle Cutting Inc.'s New Kit Turns Your Bottles into Beautiful Lighting
Font Themed Wine Branding
Font Themed Wine Branding
The Helvetica Typeface Served as Brand Inspiration and Wine Design
Sailor Tattoo Beer Branding
Sailor Tattoo Beer Branding
Brasserie Artisanale Du Château's New Look is Hipster and Vintage
Crafty Ceramic Collections
Crafty Ceramic Collections
This Colorful Ceramic Tableware Collection is Raw and Vibrant
Handmade Flower Holders
Handmade Flower Holders
The Cupcakes and Cashmere Mint Bottle DIY Project Recycles Glass
Hexagon-Embossed Branding
Hexagon-Embossed Branding
Ame Honey Packaging Embodies the Symbol of Its Scrumptious Contents
Tubular Confection Branding
Tubular Confection Branding
Wildflower Honey Packaging Has Been Wrapped for Painters' Appreciation
Shoe Box Structures (UPDATE)
Shoe Box Structures (UPDATE)
This Adidas Pop Up Shop Showed Off Its Stan Smith Collection
Beautiful Flask Branding
Beautiful Flask Branding
Yapira Honey Packaging Transcends Typical Disposable Condiment Containers
Color-Splashed Beverage Branding
Color-Splashed Beverage Branding
Yummy Milk Packaging Introduces a Splatter of Visual Flavor
Full-Bodied Beverage Branding
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
play_circle_filled Biodegradable Champagne Sheaths
Biodegradable Champagne Sheaths
Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
Stripey Beverage Branding
Stripey Beverage Branding
Blue Fin Champagne Packaging Dons a Playful Nautical Skin
Bold Wildcat Branding
Bold Wildcat Branding
Amur Tiger Vodka Packaging is as Slick as the Fierce Animal Pictured On it
Golden Cork Champagne Pumps
Golden Cork Champagne Pumps
Charlotte Olympia Designs a Glamorous Collection for Veuve Clicquot
Landscape-Loving Branding
Landscape-Loving Branding
Helea Olive Oil Packaging Employs Lovely Savory Symbolism
Cute Critter Branding
Cute Critter Branding
Method Hand Wash Packaging Asserts its Adoration for Animals
Cute Cup Ring Packaging
Cute Cup Ring Packaging
Hidden Caffe Branding Features Familiar Symbols of Tea Drinking
Vibrant Paddle Branding
Vibrant Paddle Branding
STIGA Table Tennis Packaging Aims to Hit a Younger Generation
Jam Jar Booze Branding
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
Bold Eye-Catching Branding
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
Striking Matchbox Branding
Striking Matchbox Branding
The Strike Matchbox by Shane Schneck Focuses on the Abrasive Side
Voluptuous Infusion Branding
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Pop Culture Beer Branding
Pop Culture Beer Branding
These Cool Beer Bottles are from Swedens Church of the Atom
Shoe Box Structures
Shoe Box Structures
The adidas Originals Popup Shop is Made for a Sneaker-Loving Giant
Sweetly Simple Branding
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
Backbone Beverage Branding
Backbone Beverage Branding
Spine Vodka Packaging Suggests the Nerve that Drinking Rouses in You
Lumber Lid Branding
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
Pastoral Paradise Branding
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
Extinguished Alcohol Branding
Extinguished Alcohol Branding
Fire Fighter Vodka Packaging Was Designed for Emergency Socials
Virtual Sneaker Swaps
Virtual Sneaker Swaps
NIke Shoe Boxxxx Facebook App Treats Shoes Like Trading Cards
Lumber Hive Branding
Lumber Hive Branding
Bzzz Armenian Honey Packaging References its Contents' Natural Quality
Gourd-Shaped Beverage Branding
Gourd-Shaped Beverage Branding
Melo Packaging is the Rind that Protects the Fruit Juice Inside
Cardboard Critter Carriers
Cardboard Critter Carriers
Transformational Shoeboxes by Zooligans Will Blow Your Mind
Beat Blaring Liquor Branding
Beat Blaring Liquor Branding
Casa Rex Creates Fun-Loving Packaging for SKYY Vodka
Danger-Resistant Branding
Danger-Resistant Branding
The Fisherman Boots Packaging Offers Full Protection for Your Feet
Stacked Ice Cube Carafes
Stacked Ice Cube Carafes
V2O Vodka Packaging Embodies the Essence of Refreshment
Nectar Bead Branding
Nectar Bead Branding
Hortus Botanicus Honey Packaging Showcases its Golden Contents
Shoebox Wall Interiors
Shoebox Wall Interiors
Freitag Store Tokyo Features a Unique Utilitarian Design
Bundled Bottle Branding
Bundled Bottle Branding
This Russian Vodka Packaging Dons a Knitted Sweater
Earthy Bottle Branding
Earthy Bottle Branding
Alboredes Olive Oil Packaging References the Land that Bore it
Supernatural Spirit Branding
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
Illustrated Fish Branding
Illustrated Fish Branding
Jonah and the Whale Vodka Packaging has a Childish Charm
Medicinal Liquor Branding
Medicinal Liquor Branding
Supperclub Vodka Packaging Appears to be a Viral Infection Necessity
Tubular Shoe Merchandizing
Tubular Shoe Merchandizing
The PureProject Packaging Embodies Sleek Style and Sustainability
Neat Nectar Branding
Neat Nectar Branding
The Lovely Honey Pot Design is Simple Yet Chic
Pepped-Up Drink Branding
Pepped-Up Drink Branding
Nuun Sports Hydration Packaging Undergoes its Own Boost
Voluptuous Beverage Branding
Voluptuous Beverage Branding
Profira Brandy Packaging Incoporates a Full-Bodied Form
Astronomical Lights
Astronomical Lights
The Comet Lamp by Tom Dixon is a Luminous Wonder
Whittled Shoe Boxes
Whittled Shoe Boxes
This Society27 Packaging Extends Craftsmanship to Sneaker Cases
Individual Champagne Fridges
Individual Champagne Fridges
The Veuve Clicquot Mini Fridge Makes for Chilled Luxury
Zodiac Kicks
Zodiac Kicks
Nike Year of the Tiger Sneakers Are White & Gold
Champagne Hats
Champagne Hats
Elegant Millinery at the Veuve Clicquot Manhattan Polo Classic
Designer Champagne Projects
Designer Champagne Projects
Veuve Clicquot Collaborates with French Artist Florence Deygas
Champagne Bars in Department Stores
Champagne Bars in Department Stores
The Harrods Veuve Clicquot Boutique
Lambskin and Gold Champagne Bottles
Lambskin and Gold Champagne Bottles
Moet & Chandon ‘Midnight Gold'
Veuve Clicquot Traveller
Veuve Clicquot Traveller