Category
Lifestyle
Assisted Choices
Trend cluster
Category
Atypical
Casing
Brands turn to oddly shaped casings to cater diverse consumer interests.
5.2
Trend score
Trend
What is the Atypical Casing trend?
Atypical Casing: As consumer interests become more customized and individually tailored, a need for personalization prompts buyers to look beyond aesthetics for appeal. Diverting from the traditionally functional packaging designs, brands are turning to odd and eclectic product shapes to cater the obscure interests of consumers. Nonconforming product packages speak to a desire for more personally distinguishing, yet visually enticing techniques of building consumer loyalty.
Trend themes
Themes within the Atypical Casing trend
Three behaviours holding the trend together01
Personalized Packaging
The rise of personalization demands more unique packaging shapes that appeal to individual interests.
02
Visual and Symbolic Packaging
More visually stimulating and symbolically strong product packaging designs are becoming popular with consumers.
03
Functional Packaging
Packaging that doubles as a functional product is a growing trend for brands looking to add value and sustainability to their offerings.
Industry implications
What the Atypical Casing trend means for industry
Where the trend changes the playbookFor
Packaging Design
Packaging designers have an opportunity to create unique, personalized designs that appeal to individual interests and add value to products.
For
Consumer Goods
Brands in the consumer goods industry can utilize visually stimulating and symbolically strong packaging designs to differentiate themselves in the market.
For
Sustainability
The trend of functional packaging presents an opportunity for brands to promote sustainability and add value to their offerings.
Trend signals
Trend signals for Atypical Casing
Trend score 5.2 out of 10, from popularity 75%, activity 73%, freshness 8%.
Popularity75%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Atypical Casing trend
8 featured examples from Mar 5, 2013 to May 6, 2014CategoryMarketing
Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
The beverage packaging industry can adopt visually striking designs to enhance product appeal and stand out in a crowded market.
CategoryLifestyle
Insect Wing-Inspired Branding
BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
Disruptive innovation opportunity: Apply insect wing-inspired branding to various food and beverage products for a fresh and captivating visual identity.
CategoryMarketing
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
Innovative packaging designs like Firewood Vodka can disrupt the alcoholic beverages industry by creating unique brand experiences and captivating consumer attention.
CategoryFashion
Speedy Shoe Box Branding
The Under Armour Speedform Apollo Box Takes the Shape of a Jet
Sportswear brands can explore disruptive innovation opportunities in packaging design to enhance their brand identity and create a unique customer experience.
CategoryLife-Stages
Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
The beverage industry can capitalize on the trend of interactive packaging by exploring unique designs that enhance consumer interaction and engagement with their products.
CategoryLifestyle
Transformative Champagne Chillers
'Fashionably Clicquot' Changes Shape to Keep Champagne Cold
The shape-shifting packaging of the 'Fashionably Clicquot' sheath presents opportunities for disruptive innovation within the packaging industry.
CategoryPop Culture
Alcoholic Bomb Branding
Vodka Democracy Symbolizes the Power of the People, by Their Beverage
Opportunity for alcohol brands to leverage unique packaging designs to stand out in a crowded market.
CategoryEco
Arboreal Sauce Branding
Drip Maple Syrup Packaging Enables Easy Dispensing with a Delightful Look
The food and beverage industry can leverage eco-friendly packaging and user-friendly dispensing designs to enhance customer experience and reduce environmental impact.
