Ford Jekson is a bottle design concept by Constantin Bolimond, who made the focus of this project about the way a beverage's package is used before and after its contents have been all used up.
Using the fictitious Ford Jekson brand, the designs of the bottles are sculpted to look like bowling pins. For drinking, the tops of the pins pop off and reveal a colored screw top cap that denotes the fruity drink flavors inside, like apple, lemon and orange. Collectively, the bottles are packaged in groups of six and after drinking, the bottles become an instantly functional bowling set that any kid would love to have.
The bottle set is fun, functional and a playful way to be mindful about what happens to product packaging after its intended purpose has been served.