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The LaveFacil 'Keep It Out of Risk' Campaign Promotes Preservation

 - Aug 9, 2013
References: ibelieveinadv
The LaveFacil 'Keep It Out of Risk' ad campaign takes the classic hawaiian shirt and shorts and gives it a bit of a natural disaster twist. Instead of blue skies, calm breezes and green palm trees, the prints depict a catastrophe all too common these days. Although some will see it as a bit insensitive, others will deem it a clever way to illustrate the secondary tag line, "Preserves what you wear."

Conceived and executed by Bad Grandpa, an ad agency based in Brasília, Brazil, the LaveFacil 'Keep It Out of Risk' ad campaign was art directed by Ronilton Costa with copy by writer Thiago Monteiro. The unorthodox images were illustrated by artist Douglas Reis and shot by photographer Bulldog Estúdio. Overall, they will capture people's attention immediately, especially since vacation season is still in full effect.