The print used for the Clear Anti-Hairfall Shampoo ad campaign is slightly hard to read for a reason. Instead of clear fonts, it uses a clever typography revolving around the balding heads of men. Considering how different each person balds, it is not surprising that the letters don't look so strange. Each print ad addresses a ridiculous myth, but the campaign reads, "Lose the Myth, Keep the Hair."
The Clear Anti-Hairfall Shampoo ad campaign was conceived and executed by Lowe, an ad agency based in Singapore. It was art directed by Alex Tan and Ang Sheng Jin with creative direction by Joseph Cheong, who also provided the copy. The images were illustrated by artist Richard Wilkinson.
Balding Typography Ads
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