Forget about special creams, healthy eating and yoga, the Duracell 2013 ad campaign shows that people can hang onto their youth in a very different way. Whether it is rocking out to punk music throughout the years or more lovey dovey hippie tunes, the people listening to it might wrinkle and age, but the music player will keep on working thanks to these batteries.
The Duracell 2013 ad campaign was conceived and executed by New Moment New Ideas Company Y&R, which is based in Belgrade, Serbia. It focuses entirely on the portraits of two youthfully aged individuals. The campaign was art directed by Slavisa Savic with creative direction by Svetlana Copic and photography by Nemanja Spoljaric.