Trend cluster
Category

Wrist-Worn
Health

As pill-focused cures are negated, consumers turn to tech for guidance.

Customizable Tracker BraceletsStress-Monitoring SmartwatchesWorkout-Savvy WatchesSporty Navigational TimepiecesSmartphone-Synced Fitness Bracelets

Trend

What is the Wrist-Worn Health trend?

Wrist-Worn Health: As the standard American diet continues to fall under consistent fire for being nutritionally void, generations raised on quick meals unfamiliar with how to maintain physical health are turning to digital implements for help. An increasing disdain for pill-focused cures for mental and physical ailments is pushing consumers back into gyms and away from fast food. For younger demographics obsessed with smartphones, the need for simple, connected solutions is driving up the need for automated health products that don’t require formal training to use.

Trend themes

Themes within the Wrist-Worn Health trend

Three behaviours holding the trend together
01

Wearable health tech

The rise of wearable health technology provides consumers with simple, connected solutions and innovative ways to track their physical activity and stress levels.

02

Chemical monitoring technology

Chemical monitoring wearable technology is gaining popularity for tracking different environmental factors including air quality, pesticide exposure, and personal care products.

03

Stress monitoring wearables

Smartwatches and wearables like the Embrace Watch are being designed to track the physiological stress, sleep, and physical activity of their wearers and alert them when they need to take it easy.

Industry implications

What the Wrist-Worn Health trend means for industry

Where the trend changes the playbook
For

Health and wellness

The health industry is being revolutionized by wearable technology, such as fitness and activity trackers, sleep monitors, and stress management devices.

For

Environmental monitoring

There is a growing demand for wearable devices that can track personal exposure to hazardous chemicals and emissions, making environmental monitoring an important industry to watch.

For

Technology and software development

Innovative wearable technology requires cutting-edge software programming and development, offering disruptive innovation opportunities for developers and engineers.

Trend signals

Trend signals for Wrist-Worn Health

Trend score 4.4 out of 10, from popularity 71%, activity 54%, freshness 8%.

Popularity71%
Activity54%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Wrist-Worn Health trend

6 featured examples from May 28, 2013 to Jul 8, 2015