Consumers turn to impulsive travel apps to foster new and exciting connections
Implications - While social interaction is often limited to the familiarity of friends and family, such restrictions can make day-to-day engagement mundane. Seeking socialization in a more riveting manner, consumers are turning to mobile apps that encourage spontaneity and adventure while traveling or on-the-go. Inspiring impulsive behavior, free-spirited apps divert away from traditional methods of planning and preparation, leaving the door open for more social, yet unexpected sources of interaction.
Trend Themes
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Spontaneous Travel — Apps that encourage spontaneity and adventure while traveling or on-the-go are gaining popularity.
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Virtual Navigation — Augmented Reality is being used to help people locate free Wi-Fi or find their bearings in a new city.
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Immersive Entertainment — Travel apps that overlay cinema with the real world are allowing users to experience a new destination from a different perspective.
Industry Implications
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Travel and Hospitality — Spontaneous travel apps and navigational tools for travelers are creating opportunities to improve the travel experience.
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Augmented Reality — Augmented Reality technology is creating new opportunities for location-based advertising and tourism information.
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Entertainment and Film — Travel apps that overlay cinema with the real world are creating new ways to experience entertainment and explore a destination.
