Category
Tech
Delegated Interfaces
Trend cluster
Category
Social
Spontaneity
Consumers turn to impulsive travel apps to foster new and exciting connections.
1.7
Trend score
Trend
What is the Social Spontaneity trend?
Social Spontaneity: While social interaction is often limited to the familiarity of friends and family, such restrictions can make day-to-day engagement mundane. Seeking socialization in a more riveting manner, consumers are turning to mobile apps that encourage spontaneity and adventure while traveling or on-the-go. Inspiring impulsive behavior, free-spirited apps divert away from traditional methods of planning and preparation, leaving the door open for more social, yet unexpected sources of interaction.
Trend themes
Themes within the Social Spontaneity trend
Three behaviours holding the trend together01
Spontaneous Travel
Apps that encourage spontaneity and adventure while traveling or on-the-go are gaining popularity.
02
Virtual Navigation
Augmented Reality is being used to help people locate free Wi-Fi or find their bearings in a new city.
03
Immersive Entertainment
Travel apps that overlay cinema with the real world are allowing users to experience a new destination from a different perspective.
Industry implications
What the Social Spontaneity trend means for industry
Where the trend changes the playbookFor
Travel and Hospitality
Spontaneous travel apps and navigational tools for travelers are creating opportunities to improve the travel experience.
For
Augmented Reality
Augmented Reality technology is creating new opportunities for location-based advertising and tourism information.
For
Entertainment and Film
Travel apps that overlay cinema with the real world are creating new ways to experience entertainment and explore a destination.
Trend signals
Trend signals for Social Spontaneity
Trend score 1.7 out of 10, from popularity 25%, activity 16%, freshness 8%.
Popularity25%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Spontaneity trend
5 featured examples from Jun 11, 2013 to Apr 5, 2014CategoryTech
Wandering Adventurer Apps
The Crowsflight App Shows You the Way with a Direction Instead of a Map
The Crowsflight app can disrupt the travel and tourism industry by offering tourists a unique way to explore a city and discover hidden gems.
CategoryTech
Spontaneous Travel Apps
Traffle Chooses Itineraries with a Single Shake
The innovative approach of spontaneous travel apps could change the way travel companies think about package options and create new opportunities for personalized, immersive trave…
CategoryPop Culture
Immersive Cinematic Travel Apps
The Cinemacity App Overlays Cinema with the World Around You
The tourism industry can leverage immersive cinematic travel apps to enhance visitor experiences and attract film enthusiasts to explore different destinations.
CategoryTech
Virtually Navigated Wi-Fi Locators
This App Shows a Free Wi-Fi Map and Leads People to It with AR
Mobile app development companies can seize the opportunity to create innovative apps that provide Wi-Fi locator services augmented with AR and offline capabilities.
CategoryWorld
Tour-Guiding Mobile Apps
Replace a Tour Guide or Handbook with the Urbanwonderer Tour-Guiding App
The travel and tourism industry can benefit from the disruptive innovation opportunities presented by mobile tour guiding apps.
