AJ Joseph and Adobe Studio have come together in order to create an advertising campaign called 'I Am The New Creative,' using digital art and graphic design to blow our minds. The pictures show a number of different artists using projectors and digital touches to create cyborg-like people.
Every artist has a different face, whether they be a cyclops or a purple creature. The meaning behind the project is that artists of today are incorperating technology into their works and their pieces. While Adobe created this campaign to display the creatives as "the face of our marketing, both literally and figuratively." AJ Joseph explains that art directors are now becoming animators, print designers are becoming web designers and the list goes on.
The amazing ad campaign by Adobe Studio has highlighted the technologically advanced art world and brings us the "new creatives."
Key Themes Behind This Trend
- Technologically Advanced Art
- Disruptive innovation opportunity: Develop new digital tools and platforms to enhance art creation and exhibition.
- Integration of Technology in Artworks
- Disruptive innovation opportunity: Explore the use of augmented reality and virtual reality to create interactive art experiences.
- Evolution of Creative Roles
- Disruptive innovation opportunity: Create online learning platforms and resources to help traditional artists transition to digital mediums.
Where This Applies
- Digital Art and Graphic Design
- Disruptive innovation opportunity: Develop AI-powered software that can assist artists in generating unique digital art pieces.
- Advertising and Marketing
- Disruptive innovation opportunity: Incorporate technology-driven advertising campaigns to engage consumers in interactive and immersive experiences.
- Education and Training
- Disruptive innovation opportunity: Establish online courses and workshops focused on teaching traditional artists the skills required for digital art creation.
