Category
Business
Assisted Conversion
Trend cluster
Category
Blunt
Branding
The topic of transparency comes to a head as brands utilize harsh approaches.
4.9
Trend score
Trend
What is the Blunt Branding trend?
Blunt Branding: Marketing has traditionally consisted of illustrating a scene and offering a solution, but as consumers grow weary of being sold, brands are turning to blunt means of selling. Instead of skirting around uses, marketing is directly telling consumers what to do, which speaks to the degrading nature of traditional advertising in an Internet-heavy market.
Trend themes
Themes within the Blunt Branding trend
Three behaviours holding the trend together01
Blunt Marketing
Marketing that directly tells consumers what to do is becoming a trend as consumers grow weary of being sold indirectly.
02
Honest and Clear Packaging
Brands are using clear and honest packaging to deliver consumer goods that are trustworthy.
03
Consumption-Encouraging Branding
Direct branding and packaging that makes products stand out from the competition is on the rise.
Industry implications
What the Blunt Branding trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Consumer goods industry professionals can benefit from exploring honest packaging and direct advertising as a way to build consumer trust.
For
Luxury Goods
Luxury goods industry professionals can explore blunt marketing strategies as a way to differentiate their products and appeal to a specific demographic.
For
Food and Beverage Industry
Food and beverage professionals can utilize blunt branding to encourage consumption of healthy products.
Trend signals
Trend signals for Blunt Branding
Trend score 4.9 out of 10, from popularity 62%, activity 76%, freshness 8%.
Popularity62%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Blunt Branding trend
5 featured examples from May 28, 2013 to May 22, 2014CategoryLifestyle
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See
The trend of using bold type and natural materials in packaging design can be applied to various food and beverage products to highlight their health benefits and appeal to health…
CategoryTech
Water Packaged Watches
The Festina Profundo Diving Watches are Sold in Bags of Water
The consumer goods industry can utilize transparent packaging to build trust with customers by offering a clear view of the product's quality and features.
CategoryLifestyle
Consumption-Encouraging Packaging
TASTEit Uses Blunt Branding for Promotion
Opportunity for food and beverage brands to explore bold and direct branding strategies to attract consumers.
CategoryLifestyle
Blunt Bacon Branding
Rachel Brown Updates the Danepak Packaging Design
Opportunity to revolutionize food packaging by creating designs that challenge conventional branding methods.
CategoryLifestyle
Bluntly Branded Coffee
F*cking Strong Coffee Boasts Exactly What it is
The packaging industry can capitalize on the trend of bold and provocative designs to create disruptive packaging solutions that stand out on store shelves and attract consumers.
