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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,760 more

Blunt Branding

The topic of transparency comes to a head as brands utilize harsh approaches

Implications - Marketing has traditionally consisted of illustrating a scene and offering a solution, but as consumers grow weary of being sold, brands are turning to blunt means of selling. Instead of skirting around uses, marketing is directly telling consumers what to do, which speaks to the degrading nature of traditional advertising in an Internet-heavy market.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
302,524 Total Clicks
Date Range:
May 13 — May 14
Trending:
Hot
Consumer Insight Topics:

Featured Examples

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