Category
Lifestyle
Assisted Choices
Trend cluster
Category
Oversized
Protein
Excessive behavior is reflected in the rise of oversized protein dishes.
4.2
Trend score
Trend
What is the Oversized Protein trend?
Oversized Protein: While traditional burgers and sandwiches offer a convenient source of daily protein, societal emphasis on advancement and excess prompts traditional meals to be re-invented in a much more grandiose manner. Catering to consumers who desire above and beyond the ordinary, restauranteurs are turning to oversized creations of classic protein dishes to add shock and visual allure to traditionally simple dishes. This speaks to a desire for consumption that goes beyond nutritional gain, toward more superfluous and expressively flamboyant alternatives.
Trend themes
Themes within the Oversized Protein trend
Three behaviours holding the trend together01
Oversized Protein Dishes
The trend of oversized protein dishes speaks to a desire for consumption that goes beyond nutritional gain, toward more superfluous and expressively flamboyant alternatives, offering restaurant owners an opportunity to create dishes that cater to customers seeking visually alluring and filling meals.
02
Unconventional Food Combinations
Innovative and creative food combinations like savory monkey bread, chicken tikka poutine and salted caramel chicken strips add an unexpected twist to classic and familiar dishes, which can attract consumers looking for unique and exciting culinary experiences.
03
Gourmet Fast Food
Gourmet reinventions of fast-food favorites like superior chicken poutines and supersized chicken sandwiches offer customers a premium and elevated experience of their favorite comfort foods while being convenient and accessible, providing business opportunities for upscale fast food chains.
Industry implications
What the Oversized Protein trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is significantly impacted by the trends of oversized protein dishes, unconventional food combinations, and gourmet fast food, as they challenge restaurants and food chains to innovate, experiment, and attract customers with fresh and unique menu items.
For
Hospitality
The hospitality industry can benefit greatly from the trend of oversized protein dishes and unconventional food combinations, as they provide restaurants and hotels with an opportunity to offer visually striking and attention-grabbing dishes, making their brand stand out from competitors.
For
Retail
Retailers can also tap into the trend of unconventional food combinations and gourmet fast food by collaborating with food and beverage partners to offer exclusive and unique products to their customers, resulting in increased foot traffic, sales and brand awareness.
Trend signals
Trend signals for Oversized Protein
Trend score 4.2 out of 10, from popularity 59%, activity 60%, freshness 8%.
Popularity59%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Oversized Protein trend
7 featured examples from Mar 20, 2014 to Oct 29, 2015CategoryLifestyle
DIY Big Flat Sandwiches
This Instructional Allows You To Make a Meal in Hollowed Out Bread Loafs
Exploring the opportunity for cafes and restaurants to offer hollowed-out bread sandwiches with unique fillings, in line with the DIY and convenience trends.
CategoryLifestyle
Extreme Corn Dogs
This D-bat Dog is an Extreme Form of a Ballpark Corn Dog
Developing creative and unique menu items to attract customers and drive sales.
CategoryLifestyle
Poultry Potato Cakes
This Savory Cake is Topped with Mashed Potatos, Gravy and Chicken Wings
The food and beverage industry can explore and capitalize on the trend of unconventional cakes and fusion cooking by introducing new savory dessert products and menus that cater t…
CategoryLifestyle
Salted Caramel Chicken Fingers
This New York-Based Restaurant Focuses on Gourmet Chicken Strips
Opportunity for restaurants to differentiate themselves and attract customers by offering gourmet chicken strips with unique flavors and locally sourced ingredients.
CategoryLifestyle
BBQ Chicken Breads
This Savory Monkey Bread is Stuffed with Buffalo Chicken
Creating and marketing new savory bread products that cater to consumers seeking unique flavors and tastes.
CategoryLifestyle
Superior Chicken Poutines
This Eatery's Chicken Tikka Poutine Fuses Canadian and Indian Cuisine
Incorporating international fusion cuisine, elevated comfort food, and experiential dining concepts can differentiate restaurants and attract new customers.
CategoryLifestyle
Supersized Chicken Sandwiches
This Hearty Sandwich Features a Monstrous Chicken Breast Fillet
Industry-wide opportunity to innovate food sizes and choices to cater to customers with large appetites.
