Fans of HBO's Game of Thrones series are rejoicing at the news of a new product from luxury watch-makers Ulysse Nardin: a Game of Thrones Night's Watch-inspired watch.
The 'Night's Watch,' as it has been named, features several references to Game of Thrones on its body, including two engraved phrases: "The Night's Watch" and "I am the sword in the darkness." The watch's case is made of stainless steel coated in black rubber and highlighted with red, which functions to enhance the somber nature of the Night's Watch organization. The back of the watch is made of sapphire glass and features the Game of Thrones logo, making this a truly unique and fan-worthy piece.
Only 25 of these watches are going to be produced, costing $10,5000 a piece. Ulysse Nardin Vice President Nelson Lucero states, "We feel the watch truly captures the essence of precision and the fortitude of the Night’s Watch.”
What's Driving This Trend
- TV Series-inspired Watches
- Opportunity to capitalize on the popularity of TV series by creating unique, fan-worthy merchandise like Game of Thrones-inspired watches.
- Luxury Limited Edition
- Creating a limited edition, high-end product with unique design features allows luxury brands to cater to an exclusive market segment.
- Niche Fan Products
- Developing niche products that cater to specific fan bases can generate excitement and loyalty among passionate consumers.
Who This Affects Most
- Luxury Watches
- Luxury watch brands can leverage popular TV shows to create limited edition pieces that appeal to collectors and fans alike.
- Entertainment Merchandise
- The entertainment industry can expand its merchandise offerings by collaborating with luxury brands to create high-end, exclusive products inspired by popular TV series.
- Fan-based Collectibles
- The collectibles industry can tap into the passion and loyalty of fans by producing limited edition products inspired by beloved TV series.
