Category
World
Layered Getaways
Trend cluster
Category
Environmental
Accommodation
Hotels blend indoor and outdoor living to heighten travel experiences.
3.9
Trend score
Trend
What is the Environmental Accommodation trend?
Environmental Accommodation: While hotels provide a source of rest and relaxation, travelers tight on time are looking to more engaging travel destinations that offer more diverse user experiences. Offering the chance for consumers to immerse themselves in the surrounding environment, hotels are integrating outdoor settings and wildlife right into the accommodation itself, reflecting a shift towards more stationary, yet adventurously immersive travel options.
Trend themes
Themes within the Environmental Accommodation trend
Three behaviours holding the trend together01
Immersive Nature Accommodation
Hotels are integrating outdoor settings and wildlife right into the accommodation itself, reflecting a shift towards more stationary, yet adventurously immersive travel options.
02
Luxury Wilderness Retreats
Luxurious treehouse resorts and safari camps provide travellers with the chance to view wild animals in their natural habitats, accompanied by the comforts of a high class hotel.
03
Carbon Offset Travel
Eco travel agencies are providing carbon-neutral travel options by compensating for carbon emissions and partnering with environmentally-conscious hotels.
Industry implications
What the Environmental Accommodation trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hotels are transforming their resorts and lodgings to offer more immersive and luxurious travel experiences with close access to raw nature.
For
Travel and Tourism Industry
Luxury and eco-focused travel options are a growing trend, offering alternative, personalized travel experiences.
For
Sustainability Industry
Travel and hospitality businesses are showing increasing interest in environmentally-conscious practices and addressing sustainability issues.
Trend signals
Trend signals for Environmental Accommodation
Trend score 3.9 out of 10, from popularity 51%, activity 60%, freshness 8%.
Popularity51%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Africa
Evidence
Examples of the Environmental Accommodation trend
7 featured examples from Mar 15, 2013 to Apr 15, 2015CategoryWorld
Luxurious Treehouse Resorts
The Lion Sands Game Reserve Provides Travellers With Luxury Rooms
Providing high-end accommodations and exceptional guest experiences in unique natural settings.
CategoryLuxury
Secluded African Wilderness Resorts
The Leobo Private Reserve Offers Maximum Luxury
Disruptive innovation opportunity: Integrate cutting-edge technologies, sustainable practices, and personalized services to redefine luxury travel experiences that offer exclusivi…
CategoryEco
Carbon Neutral Travel Sites
Eco Travel Agency GreenHotelWorld Offsets CO2 Emissions for Free
Travel agencies can partner with carbon offsetting platforms to offer carbon neutral travel options, appealing to eco-conscious travelers and differentiating themselves in the mar…
CategoryLuxury
Million Dollar Safari Adventures
The Million Dollar Safari is the Ultimate in Luxurious Travel
The travel and hospitality industry can benefit from the Million Dollar Safari trend by offering high-end vacation packages that cater to luxury travelers.
CategoryWorld
Humble Franco Hotels
The Maison d'Ulysse Invites Guests with History and Peaceful Surroundings
The hospitality industry can explore opportunities to revamp historical properties into unique and charming accommodations.
CategoryArt & Design
Luxuriously Wild Safari Camps
Richard Branson Opens Up a Kenyan Retreat for the Rich and Famous
New market for high-end travel companies to cater to affluent individuals seeking unique and exclusive safari experiences.
CategoryArt & Design
Jungle-Surrounded Lodgings
The Belum Rainforest Resort is Fit for Nature Lovers
Developing sustainable luxury resorts in natural environments to attract tourists
