Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Artistry
Rebranding the concept of food play, artists utilize organic materials for effect.
3.4
Trend score
Trend
What is the Edible Artistry trend?
Edible Artistry: As the market becomes saturated with heavily manufactured artistic endeavours, a growing movement that utilizes simple, familiar mediums is gaining momentum. Using food as a medium, the artwork and marketing campaigns rework the basic into something far more beautiful. Rebranding the childish act of playing with one's food into an art form, the works bridge the mature with the juvenile for enhanced brand perception.
Trend themes
Themes within the Edible Artistry trend
Three behaviours holding the trend together01
Food Art
The use of food as a medium for creating art and marketing campaigns.
02
Unusual Materials
Designers using strange and unusual materials to create unique projects.
03
Edible Inkblot Tests
Artists using household food items such as peanut butter, yogurt, ice cream and condiments to create Rorschach test depictions.
Industry implications
What the Edible Artistry trend means for industry
Where the trend changes the playbookFor
Food Industry
Opportunities to create new food products using organic ingredients for customized art and marketing campaigns.
For
Art Industry
Opportunities for artists to experiment with new techniques and mediums to create innovative artwork.
For
Photography Industry
Innovative photography techniques that utilize high-speed photography and layered images to create unique images.
Trend signals
Trend signals for Edible Artistry
Trend score 3.4 out of 10, from popularity 56%, activity 38%, freshness 8%.
Popularity56%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Edible Artistry trend
4 featured examples from May 20 to Aug 14, 2013CategoryPop Culture
Yogurt Fairytale Paintings
These Incredible Fairytale Depictions are Made Out of Yogurt
Using food as a medium for creating art opens up disruptive innovation opportunities within the food and beverage industry, such as innovative product packaging or food art collab…
CategoryArt & Design
Lactate Infant Sneaker Sculptures
These Decorative Baby Booties are Made Out of Breast Milk
The fashion and accessories industry could explore the potential for using unconventional materials, such as breast milk, to create unique and personalized products.
CategoryArt & Design
Foodie Ink Blot Artwork
This Food Test Art is a Hungry Psychiatrists Dream
Opportunity to create unique dining experiences by incorporating artistic presentations and interactive elements into food and beverage offerings.
CategoryPop Culture
Edible Iconic Portraits
These Iconic Portraits are Made with Edible Materials Like Gum and Milk
Restaurants and cafes can collaborate with artists to create unique culinary experiences using edible materials.
