Josie's Bully Bites is a made-up brand by Sarah Park, who was looking to create a recyclable and sustainable design for dog food. She came up with a cute packaging concept featuring a cartoonish dog on the front, who spits out treats for pets.
The mouth of the cartoon dog can be opened to grab the food from this section. Not only is this a cute concept, but it's also very practical for owners - all they have to do is tilt the container to get at the contents inside. Although the package is made from recyclable materials, the design does not look cheap. Park has done a great job with adding a quirky twist to these dog treats branding design while making them good for the environment.