As part of a school project, Rich D designed the branding identity for the Salford Symphony Orchestra, with the aim of targeting an 18-24 year old audience.
According to Rich, he "stayed away from instruments, classical music references and focused on repetition and colour," due to this younger age range. The result is patterns on both the posters and record packaging that look like colorful butterflies, without much wording either. The student was trying to stay with a more visual approach, since so many younger people these days are used to seeing things represented through images. While wording still works, pairing this with some stunning visuals will help to catch that initial glance from consumers.