Just like a car, the URWERK UR110 has a control board under the glass surface cover -- there is an oil change indicator alongside a revolving satellite complication, day and night indicator and rotating hour and minute modules. Some of URWERK's past models even had 100-year or 1000-year indicators.
The face of the watch resembles a car's dashboard. The time ticker looks like a speedometer. The exterior was sand-blasted for a matte finish, which is the paint of choice for many car lovers. Overall, the watch has a techy, futuristic look.
Co-founder and watchmaker of URWERK Felix Baumgartner states on the company site, “Our timepieces are definitely contemporary – even futuristic – designs created using the very latest technology, but they are decorated in the most traditional of manners by human hand. I like that contrast.”
URWERK's philosophy is to create watch designs that have never been done before. The UR110 continues to push the boundaries of haute horlogerie.
Key Themes Behind This Trend
- Auto-inspired Watches
- Disruptive Innovation Opportunity: Creating watches that mimic the design and functionalities of cars, incorporating features like oil change indicators and dashboard-like faces.
- Techy Futuristic Watches
- Disruptive Innovation Opportunity: Developing timepieces with a futuristic aesthetic and incorporating the latest technological advancements.
- Traditional Decoration on Contemporary Designs
- Disruptive Innovation Opportunity: Combining traditional handcrafted decoration techniques with modern and innovative watch designs to create unique and visually appealing timepieces.
Where This Applies
- Watchmaking
- Disruptive Innovation Opportunity: Incorporating automotive-inspired design elements and functionalities into high-end watches, catering to enthusiasts and collectors.
- Automotive
- Disruptive Innovation Opportunity: Collaborating with watchmakers to create limited edition timepieces that pay homage to iconic car models and incorporate automotive features.
- Luxury Goods
- Disruptive Innovation Opportunity: Expanding the luxury goods market by offering unique timepieces that combine cutting-edge technology with traditional craftsmanship.
