Rachel Brown went with a blunt packaging design for the bacon brand Danepak. Most bacon branding doesn't remind viewers that the food in front of them did indeed come from a live animal, but Brown doesn't skirt around this fact with the new design.
The front of the package features the outline of a pig with a see-through section underneath. This way, when people look at the branding they can see the raw bacon inside in the shape of this little porker. While this might turn a few people off, reminding them of where their food is coming from, others are sure to have a quick chuckle before snagging it off the shelves and cooking it up for breakfast.
Key Themes Behind This Trend
- Blunt Packaging Design
- Exploring packaging designs that directly and boldly represent the origins of food products.
- Transparent Branding
- Using see-through sections in packaging to showcase the product inside and create a unique visual experience.
- Humorous Food Packaging
- Incorporating humor into food packaging designs to engage and entertain consumers while promoting the product.
Where This Applies
- Food Packaging
- Opportunity to revolutionize food packaging by creating designs that challenge conventional branding methods.
- Meat Products
- Disruptive innovation opportunity in the meat industry to leverage packaging designs that connect consumers with the source and process of meat production.
- Consumer Goods
- Opportunity to create impactful packaging designs in the consumer goods sector that evoke emotional responses and captivate the attention of buyers.
