The Prairie Fresh bacon product range is a new line of hardwood-smoked products perfect for helping consumers to elevate their favorite meals and recipes with naturally-inspired flavors.
The products come in three varieties including Hickory-Smoked, Hickory-Smoked Thick Cut and Applewood-Smoked, which are each crafted with the brand's signature cure. The products are being launched alongside the brand's Now THAT'S Pork campaign to highlight the quality of premium bacon. The various options are being offered in 12-ounce and 16-ounce packages.
Senior Brand Manager Emma Pierce commented on the Prairie Fresh bacon product range saying, "Prairie Fresh Bacon delivers the flavor, quality and consistency that today’s shoppers are craving, backed by the same connected food system that’s earned our brand trust across retail and foodservice. This launch meets rising demand in a category where brand switching is high, and value and transparency matter more than ever.”
Image Credit: Ben Pieper
What's Driving This Trend
- Hardwood-smoking Techniques
- The rise of hardwood-smoking techniques in bacon products emphasizes a shift towards authentic, bold flavors that are reminiscent of artisanal food craftsmanship.
- Premium Bacon Selections
- Expanding the variety of bacon selections within premium lines taps into consumer desires for quality and distinctive taste experiences.
- Campaign-driven Launches
- Coordinating product launches with comprehensive marketing campaigns like 'Now THAT'S Pork' allows brands to build strong narratives and consumer trust around new offerings.
Who This Affects Most
- Specialty Meat Products
- There is an emerging focus on specialty meat products as consumers increasingly seek gourmet and diverse flavor experiences in their everyday meals.
- Cured Meat Innovations
- Innovations in cured meats are disrupting the traditional bacon market by introducing novel flavors and preparation techniques that cater to evolving taste profiles.
- Retail Food Branding
- Brand-driven food branding in retail highlights the importance of trusted narratives and quality assurances in fostering consumer loyalty and preference.
