Category
Lifestyle
Assisted Choices
Trend cluster
Category
Elemental
Branding
A visual emphasis is placed on ingredients to reflect product composition.
3.9
Trend score
Trend
What is the Elemental Branding trend?
Elemental Branding: While counting calories and dietary restrictions help encourage health-conscious living, condensed product labeling can make deciphering ingredients quite a challenge. Seeking to offer greater accountability, brands are turning to aesthetics to boldly emphasize the flavor and fundamental makeup. This reflects a shift from traditional typographic assurance towards more blatant, and easily distinguishable forms of product sincerity.
Trend themes
Themes within the Elemental Branding trend
Three behaviours holding the trend together01
Ingredients as Branding
Brands are using ingredients or flavor profiles to design packaging visuals that showcase the product composition.
02
Simplicity in Packaging
Minimalistic packaging design showcasing ingredient visuals and clean typography is being preferred over complex and multicolor designs.
03
Artisanal Ingredients
The use of natural, organic, and artisanal ingredients is increasing in response to consumer demand, leading to clean labeling and the employment of wholesome and healthy ingredients.
Industry implications
What the Elemental Branding trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Branding and design trends in packaging, highlighting healthy and wholesome ingredients or flavor profiles, can be seen in the food and beverage industry.
For
Consumer Packaged Goods Industry
Consumer packaged goods companies are embracing natural ingredients and clean labeling to cater to consumers looking for healthier options.
For
Design Industry
These trends are reshaping packaging design, emphasizing simplicity, ingredient-driven visuals and clean typography. Designers can harness these trends to create minimalist and visually striking packaging.
Trend signals
Trend signals for Elemental Branding
Trend score 3.9 out of 10, from popularity 53%, activity 56%, freshness 8%.
Popularity53%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elemental Branding trend
6 featured examples from Feb 12, 2014 to May 28, 2016CategoryLifestyle
Ingredient-Inspired Branding
Viviana's Nutritional Food Products are Reflected in the Packaging
Opportunity for food and beverage companies to adopt ingredient-inspired branding to enhance product appeal.
CategoryLifestyle
Asian-Inspired Tea Packaging
Hong Fresh Tea Labs Boasts Simple and Natural Branding
Simplistic and culturally-inspired branding can set tea companies apart from its competitors in a crowded market.
CategoryLifestyle
Flavor-Focused Candy Branding
The Project 7 Gourmet Gummies Candy Pouches are Less Color-Focused
Disruptive innovation opportunity: Explore new flavor combinations and natural ingredient formulations to create innovative confectionery products.
CategoryLifestyle
Mathematic Beverage Marketing
Milimetric Wine Packaging Expresses the Concept of Recipe Accuracy
The winemaking industry can explore disruptive innovation opportunities in precision viticulture, leveraging data and technology to optimize grape cultivation, blending techniques…
CategoryLifestyle
Flavor Focused Wine Labels
Uproot Wines Uses Labels to Inform Shoppers of Wine Flavor Profiles
Opportunity for wineries to enhance their wine labels to effectively communicate flavor profiles and attract customers.
CategoryLifestyle
Alphabetic Candy Packaging
The Albina Snacks Wrappers Show the Natural Ingredients Using Letters
Brands in the food and beverage industry can explore using alphabetical branding to differentiate their products and convey the use of natural ingredients.
