A visual emphasis is placed on ingredients to reflect product composition
Implications - While counting calories and dietary restrictions help encourage health-conscious living, condensed product labeling can make deciphering ingredients quite a challenge. Seeking to offer greater accountability, brands are turning to aesthetics to boldly emphasize the flavor and fundamental makeup. This reflects a shift from traditional typographic assurance towards more blatant, and easily distinguishable forms of product sincerity.
Trend Themes
1. Ingredients as Branding - Brands are using ingredients or flavor profiles to design packaging visuals that showcase the product composition.
2. Simplicity in Packaging - Minimalistic packaging design showcasing ingredient visuals and clean typography is being preferred over complex and multicolor designs.
3. Artisanal Ingredients - The use of natural, organic, and artisanal ingredients is increasing in response to consumer demand, leading to clean labeling and the employment of wholesome and healthy ingredients.
Industry Implications
1. Food and Beverage Industry - Branding and design trends in packaging, highlighting healthy and wholesome ingredients or flavor profiles, can be seen in the food and beverage industry.
2. Consumer Packaged Goods Industry - Consumer packaged goods companies are embracing natural ingredients and clean labeling to cater to consumers looking for healthier options.
3. Design Industry - These trends are reshaping packaging design, emphasizing simplicity, ingredient-driven visuals and clean typography. Designers can harness these trends to create minimalist and visually striking packaging.
