Table Wine packaging was developed with the aim to bring the fermented grape drink to a generation of young adults -- a demographic that perhaps wouldn't necessarily choose vino as their first beverage preference. Designer Richard Marazzi did an absolutely charming job for the Malivoire Winery of the Niagara region in striking a rapport with 20s culture.
The tagline for the brand became "a wine for every table," asserting its inclusiveness and accessibility. Marrying the name of the drink with this clever expression, the graphics are what really bring the product home. A black label, with a bit of text at the top and bottom, features a cluster of illustrations of different sorts of surfaces. Table Wine packaging displays everything from foosball tables and pool tables to patio and kitchen tables, for wherever one enjoys drinking most.
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